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Content
March 2018, Volume 6, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-16 The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors
by Carlton, Jason
- 17-27 The definitive guide to local search ranking factors
by Leibson, Dan & Shotland, Andrew
- 28-39 Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies
by Thorpe, Hannah
- 40-47 Six-step method for healthcare social media storytelling
by Obiedzinski, Mariah
- 48-53 Paid search + social: Teamwork makes the dream work
by Siegel, Tara
- 54-61 Early prevention of accessibility issues
by Tierney, Aidan
- 62-74 Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry
by Bicen, Pelin & Gudigantala, Naveen
- 75-86 Guerrilla marketing in social media: The age of marketing outside the box
by Schiniotakis, Nikos & Divini, Katerina
- 87-92 Developing the next-generation Don Draper
by Jones, Valerie K.
October 2017, Volume 5, Issue 4
- 320-321 Editorial
by Beckett, Simon
- 322-331 Protecting the brand in the era of fake news: Why brands need advertisement verification tools
by Marvin, Ginny & Meisel, Seth
- 332-340 Best practices for producing stories on Instagram
by Nardello, Erica
- 341-352 The rise of media analytics
by Wickwire, Peter
- 353-369 Identity-related motivations online: Falk–s framework applied to US museum websites
by Wambold, Sarah & Spellerberg, Marty
- 370-378 Creating accessible online forms
by Whiting, Jonathan
- 379-390 Accessibility gotchas with CAPTCHAs
by LoCascio Gauvreau, Jennifer
- 391-402 Quantifying the influence of consumer reviews via text analysis
by Anand, Oshin & Ranjan Srivastava, Praveen & Rakshit, Atanu
- 403-416 Social media in small business operations
by Goel, Lakshmi & Zhang, Pingying & Rehm, Sven-Volker
September 2017, Volume 5, Issue 3
- 212-213 Editorial
by Wenzek, Hagen
- 214-220 Basware's journey to modern business-to-business performance marketing
by Jones, Ceri
- 221-227 A data-driven approach to government social media
by Proehl, Bryan
- 228-235 How to build high impact content: A case study in museum online content strategy
by Dodge, Ryan
- 236-245 The power of feeds: How to build strong underlying data to drive successful digital marketing programmes
by Reilly, Melissa & Bowman, Todd
- 246-254 Accessibility research study: Humanising the need for inclusive design
by Reha, Monica & Sloan, David & Horton, Sarah
- 255-269 Searching and finding: A lifelong quest
by Duda, Sabrina & Barley, James
- 270-279 Practical data science for the web professional
by Nescot, Michael
- 280-290 Why single sign-on is so expensive and what you can do to reduce costs
by Moore, Jessica D. & Oprica, Vlad & Gallerizzo, Dave
- 291-302 Maintaining a WordPress site for long-term security
by Coppinger, Elizabeth
- 303-316 Native advertising: A close look at an emerging advertising unit
by Kamerer, David
June 2017, Volume 5, Issue 2
- 116-117 Editorial
by Wenzek, Hagen
- 118-129 Lover of discounts, unicorns and tacos: Progressive's Flo in social media
by Leonhardt, James M. & Cruz, Ryan E.
- 130-138 The attribution challenge: How to get real business value out of it
by Proehl, Adam
- 139-145 How to use social media to deliver excellent customer service
by Milcetich, Jessica
- 146-152 How to get the most from WeChat
by Bonhomme, Alexis
- 153-174 Turbo-boost success with a supercharged framework for strategic visioning
by Weise, Sarah & Barrow, Carrie-Ann
- 175-188 How Instagram content affects brand attitudes and behaviour
by Wang, Ming (Bryan) & Jones, Valerie K.
- 189-202 Improving social media brand personas using archetypes
by Conejo, Francisco J.
March 2017, Volume 5, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-17 As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?
by Bishop, Tony
- 18-27 Size, quantity and management capabilities: How Google updates AdWords to increase revenue
by Taylor, Andy
- 28-38 Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing
by Melchior, Erica
- 39-60 Search engine optimisation in 2017: A new world where old rules still matter
by Alpert, Brian
- 61-75 How real-time analytics changes the face of the sports betting industry
by Pearson, Andrew W.
- 76-95 Using emoji effectively in marketing: An empirical study
by Leung, Chi Hong & Chan, Winslet Ting Yan
- 96-109 Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram
by Lanzillo, Julie D. & Stewart, Margaret C.
February 2017, Volume 4, Issue 4
- 316-317 Editorial
by Beckett, Simon
- 318-328 Maximising Sponsorship ROI in an Omni-Channel World
by Scott, Norris
- 329-338 Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky
by Niemiera, Lauren
- 339-351 Can the sanctity of journalism be maintained in an era of native advertising? Case study of Netflix
by Egan, Beth Donnelly
- 352-357 Improving return on investment and measurement on Facebook
by Lilburne, Kizzy
- 358-363 Are we still not hearing them? The evolution of Hispanic marketing in the USA
by Pérez, Hugo
- 364-373 Visual content can save organic social media
by Miner, Patrick
- 374-379 How digital marketing can galvanise nonprofit supporters
by Baird, Alexandra
- 380-390 Building brand engagement through Twitter marketing strategies
by Mishra, Karen & Mishra, Aneil
- 391-406 A cross-cultural study of consumer connection with social networking sites
by Wei, Yujie & Lebègue, Typhaine & Talpade, Salil
December 2016, Volume 4, Issue 3
- 205-206 Editorial
by Beckett, Simon
- 207-216 A peek behind the curtain: How the Chicago Bears engage their social media followers
by Koch, Matt
- 217-231 Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies
by Snyder, Tamara & Honig, David
- 232-242 Using predictive analytics to morph marketing in real time: A consumer electronics case study
by Federico, Francesco
- 243-250 Prevent, plan, manage: Social media strategy for crisis communications
by Fuller, Grant
- 251-262 From social media to innovation and marketing intelligence: A simulation to forecast online review and rating performance
by Wang, Shu
- 263-274 Creating meaningful real-world brand experiences
by Dodd, Christian & Koch, Nathan & Morein, Max
- 275-278 A case for case studies: The effective use of case studies in the college classroom
by Hachtmann, Frauke
- 279-291 Brand tracking on social media: The role of country-of-origin perceptions
by Pokrywczynski, James & Lu, Hang
- 292-309 The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages
by Mai, Nguyen Thi Tuyet & Hao, Nguyen Anh & Huong, Phung Thi Xuan
August 2016, Volume 4, Issue 2
- 100-101 Editorial
by Beckett, Simon
- 102-111 Using data to build always-on valuable experience throughout the consumer journey
by Li, Yi
- 112-122 How to measure and strategise content growth
by Cornwall, Jack
- 123-130 If a planetarium can do it, so can you: How brands can shift toward an experience-led model
by Lapides, Marc & Chen, Caroline
- 131-140 Brands need realistic reviews to balance flawless five-star perception online
by O’Neil, Theresa
- 141-148 Riding a tidal wave: Managing reputation in the face of an industry sea change
by Spiers, William & Williams, Andrew
- 149-156 Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing
by Woodward, Philip
- 157-169 She’s just not that into you: The mediating impact of brand attachment on digital interactions
by Sciarrino, JoAnn & Prudente, John
- 170-177 Creating Facebook applications to understand network effects on consumer behaviour
by Zhang, Shuoyang
- 178-190 Measuring the effects of social media marketing: Adoptions, engagement and consequences
by Chiang, I-Ping & Huang, Lin-Han & Lo, Shih-Hui
- 191-198 Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent
by Gupta, Nimit
May 2016, Volume 4, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-16 How Coca-Cola Journey transformed corporate communications
by Busk, Doug
- 17-24 Humanising the brand in a digital age
by Caig, James
- 25-34 Tactics to enrich customer data for higher return on e-mail marketing investment
by Joshi, Parinda
- 35-53 A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy
by Weise, Sarah
- 54-69 Marketing promotions in social network games: Making them work
by Killian, Ginger & Hulland, John
- 70-81 Which social media channels are most frequently used by small businesses and does the choice reflect the age of the business?
by Roberts, Sherry J. & Geho, Patrick R. & Hall Webb, Susan
- 82-93 Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time
by Vanhonacker, Wilfried R.
February 2016, Volume 3, Issue 4
- 292-293 Editorial
by Beckett, Simon
- 294-303 Seeing the wood for the trees: Fixing large undefined problems in digital marketing
by Mooney, Michael & Slobodian, Stephanie
- 304-313 Get the most out of web traffic: Tactics and strategies to increase on-site conversion
by Farsaii, Pedram
- 314-330 Publish or perish: Why chief marketing officers must become publishers to drive growth
by Rogers, Bruce H.
- 331-337 The seven most effective digital marketing strategies for banks
by Wilcox, Matt
- 338-347 Analysing brand sentiment with social media and open source Big Data tools
by Gupta, Ankur & Jhunjhunwala, Kishore
- 348-352 Business is calling: Click-to-call and mobile marketing
by Busby, John
- 353-362 Hashtag hijacking: What it is, why it happens and how to avoid it
by Xanthopoulos, Petros & Panagopoulos, Orestis Panos & Bakamitsos, Georgios A. & Freudmann, Elizabeth
- 363-371 The impact of social media on return on investment: Registrations and revenue
by Wilcox, Gary B. & Moore, Mercer
- 372-380 Marketing health insurance in social media: A two-stage approach
by Leonhardt, James M. & Query, Tim
December 2015, Volume 3, Issue 3
- 197-198 Editorial
by Beckett, Simon
- 199-208 Social media storytelling at scale
by Zucker, Dan
- 209-216 Revamping and rebooting your paid search campaign: Optimising paid search activity for success
by Irons, Ben
- 217-228 Determining the right social media networks for your business
by Edwards, Victoria
- 229-235 Online engagement, offline action
by Mitchell, Hannah & Perry, Hannah
- 236-244 How technology is causing an evolution and revolution in media
by Schlickum, Caspar
- 245-248 #Delayed, disrupted, disappointed, dismayed, déjà vu: Connecting with delayed passengers in real time using social media and app-based research
by Barker, Andy & Bailey, Keith
- 249-261 Content aggregation as a means to identify trends: The case of the iPhone 5s
by Hodson, Jaigris & Wilkes Iv, Gilbert V. & Daellenbach, Chris
- 262-278 Comparing analysis of social media content with traditional survey methods of predicting opening night box-office revenues for motion pictures
by Najafi, Hossien L. & Miller, Darryl W.
- 279-287 Integrating mobile into marketing strategy
by Doherty, Aine & Kearns, James & O’Rourke, Vicky
September 2015, Volume 3, Issue 2
- 101-102 Editorial
by Beckett, Simon
- 103-113 The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales
by Weber, Larry & Prodromou, Peter
- 114-124 Mobile marketing and paid search: Advertising’s way of the future
by Pease, Diane
- 125-134 Multi-channel attribution and its role in marketing investment
by Necsulescu, Nick M.
- 135-150 China’s social and mobile companies set to shake the tech world
by Pearson, Andrew W.
- 151-168 Winning back your subscriber list to maximise e-mail marketing return on investment
by Hanson, Guy & Gibson, Richard
- 169-174 Social media: Entering the conversation
by Wilson, Alan
- 175-182 Tapping into user habits to create a strong digital presence
by Chishick, Toby
- 183-188 The death of television commercials: Using social videos to enhance engagement and conversions
by Jaber, Ayman
- 189-199 Here to stay or a thing of the past? A study into the perception of quick response codes
by Fine, Monica B. & Clark, Melissa N.
May 2015, Volume 3, Issue 1
- 4-4 Editorial
by Moody, Daryn
- 5-10 Social media: The e-mail slayer?
by Randolph, Thai & Eno, Daniel
- 11-20 Integrating social media at Sky Deutschland
by Gabat, Selena
- 21-30 Going viral on YouTube
by Leonhardt, James M.
- 31-36 Human data: The powerful differentiator for Fedex, MassMutual and Gilt
by Roman, Ernan & Rude, Mike
- 37-44 Capturing the consumer in a constant stream of content
by Gentile, Matt
- 45-51 Emerging trends within paid search marketing
by Howley, Gemma
- 52-58 People, the channel
by Falter, Meghan & Haseltine, Sam
- 59-72 The impact of digital and social media on branding
by Yan, Jack
- 73-79 Cross-device advertising: How to navigate mobile marketing’s next big opportunity
by Buss, Jon
- 80-94 Let’s make them talk: An exploratory study on word of mouth and social media
by Morton, Flor & Treviño, Teresa & Sepúlveda, César
February 2015, Volume 2, Issue 4
- 305-306 Editorial
by Moody, Daryn
- 307-310 Unlocking the power of data under the new EU General Data Protection Regulation
by Verrian, Darren & Kolah, Ardi
- 311-316 The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group
by Rodríguez-Sola, Miguel-Ángel
- 317-326 Designing robust strategies for the digital age
by Bughin, Jacques
- 327-332 The agency selection process: More than just a numbers game
by Albarda, Maarten L.
- 333-337 Personalisation along the customer journey
by Reynolds, Christopher
- 338-344 Digital success through data and analytics maturity
by Booth, David
- 345-350 Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection
by Vanhonacker, Wilfried R.
- 351-357 Social media risk: Closing the management gap to safeguard reputation and productivity
by Leavesley, James
- 358-365 Mayhem in social media
by Leonhardt, James M. & Johnston, Savannah
- 366-381 How does sense of virtual community impact users’ content production in the social media context?
by Wang, Ying & Lei, Weizhen
- 382-392 Plug away: Disclosure of material connections in style blogs
by Kamerer, David
November 2014, Volume 2, Issue 3
- 209-210 Editorial
by Moody, Daryn
- 211-216 Building a goal-driven social strategy that delivers business results
by Rimmon, Tamar
- 217-227 The momentum strategy: Riding viral waves in social media space
by Vanhonacker, Wilfried R.
- 228-237 Digital media as ‘big data’: Retailing evidence from Belgium
by Bughin, Jacques
- 238-246 Social media marketing and the law
by Sherrell, Phil & Boardman, Ruth
- 247-257 Real time: The next frontier for analytics
by Pearson, Andrew W.
- 258-268 Digital halo: Strategies for building online personal reputations
by Chong, Mark & Choudary, Sangeet
- 269-280 The interplay of website aesthetics and information quality on website trust
by Jha, Subhash & Royne, Marla B. & Kesharwani, Ankit
- 281-285 Mobile devices open the door to young readers
by Wilson, Alan
- 286-299 How social media can strengthen donor relationships
by Roe, Julie A. & Lazar, Bruce L.
September 2014, Volume 2, Issue 2
- 108-109 Data-driven advertising: Automation or emotion?
by Schulman, Alan
- 110-117 Thinking differently about Pinterest
by Gilbreath, Bob
- 118-124 Increasing sales by engaging the customer at every touch point: Case study of Homebase
by Loft, Paul
- 125-130 Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions
by Tratt, Noah
- 131-138 Delivering personalised digital experiences to customer segments of one: Case study of SAP
by Burns, Shawn
- 139-152 Delivering an effective click-and-collect strategy: A retailer case study
by Lockie, Will
- 153-158 What Panda 4.0 means for online businesses
by Kingshott, Daniel & Keck, Al
- 159-175 Corporate blogs, social media links and firm performance: A study of Fortune 500 companies
by Wei, Yujie & Song, Pingping & Rutherford, Brian
- 176-184 Social media in small and medium enterprises
by Goel, Lakshmi & Blackwood, Gerry & Person, Karina
- 185-194 Social media use by legislative offices for constituent communications
by Hixson, Thomas Kim
- 195-203 Consumer news preferences for mobile applications
by Fine, Monica B. & Clark, Melissa N.
May 2014, Volume 2, Issue 1
- 5-6 Editorial
by Moody, Daryn
- 7-11 Delivering successful business-to-business marketing: The fight between the left and right-hand side of the brain
by Robb, Dan
- 12-18 Content and distribution are the keys to brand building on the social web
by Perelman, Jonathan
- 19-26 Data mining for CRM: Towards an integrative approach
by Metro, Jacob
- 27-34 How the digital sales professional will change marketing’s customer intelligence
by Robinson, Peter & Guerra, Elissa
- 35-39 Big data, pharmaceutical marketing and healthcare
by Wolin, Ben
- 40-47 #ThinkAgain: How regulator guidance can impact social media marketing
by Chernaik, Tom & Ford, Sam
- 48-56 Digital marketing strategies for entering the Chinese market
by Mcdougall, Mathew
- 57-63 Social media risk: Taming the tiger without stifling innovation
by Leavesley, James
- 64-69 The psychology of the social shopper
by Briffett, Philip
- 70-78 Lead-generating social media strategies using the social media performance model: The B2B connection
by Wilcox, Gary B. & Sussman, Kristen
- 79-90 Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA
by Southworth, Sarah (Song) & Kim, Minjeong
- 91-102 Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages
by Peruta, Adam & Ryan, William & Acquavella, Gregory
February 2014, Volume 1, Issue 4
- 317-318 Editorial
by Moody, Daryn
- 319-323 21st-century digital marketing
by Aiossa, Ewelina
- 324-326 Social media and the law in India
by Kolah, Ardi & Sista, Suren & Babu, R. Rajesh
- 327-334 Community-led marketing for mobile games: Rovio’s fans first strategy
by Bergstrom, Saara
- 335-339 How digital and social media helped 100-year-old Louisville Slugger brand stay relevant
by Whitaker, Matt & Schlegel, Kyle
- 340-348 Using social data to develop social intelligence: Case study of Cisco
by Lau, Leslie
- 349-364 An introduction to digital engagement in China
by Keady, James
- 365-372 The omni-channel customer experience: Driving engagement through digitisation
by Bhalla, Ravi
- 373-381 Engaging consumers through conversations: A management framework for greater performance across converged channels
by Pangaro, Paul & Wenzek, Hagen
- 382-390 To app or not to app — And how
by Ramaswamy, Suresh & Liew, Katherine
- 391-403 Empowered and engaged: Exploring social media best practices for nonprofits
by Warner, Tessa & Abel, Alexis & Hachtmann, Frauke
- 404-405 `Multichannel Marketing Ecosystems: Creating Connected Customer Experiences;` Edited by Markus Ståhlberg and Ville Maila
by Wenzek, Hagen
December 2013, Volume 1, Issue 3
- 221-222 Editorial
by Moody, Daryn
- 223-227 What if your bakery behaved like a bank? Case study of Deutsche Bank
by Mouchbahani, Carla
- 228-235 Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia
by Wilson, Peter & Mcneilly, Alex
- 236-242 How online tech is becoming loved in an offline industry: Case study of 3663
by Weber, Nicholas
- 243-250 Paid, earned and owned media: Convergence in social media
by Belden, Christy
- 251-257 E-mail’s not dead — it’s just on the move: Planning for mobile e-mail
by Luck, Kristin & Jue, Aaron
- 258-264 The value of long-term client and search agency relationships in a digital world
by Brechner, Irv
- 265-273 Emotion and feedback: The keys to customer engagement
by Mcmaster, Mike & Schwartz, Gary
- 274-282 The battle for the future of search and social: Facebook Graph Search in a broader strategic context
by Blinder, Marc
- 283-291 Choosing between social media platforms and understanding the markets they reach
by Taylor, Nigel
- 292-311 Building green brands with social media: Best practices from case studies
by Mukherjee, Avinandan & Onel, Naz
September 2013, Volume 1, Issue 2
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