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Advertising in a Distribution Channel

Citations

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Cited by:

  1. Jianqiang Zhang & Weijun Zhong & Shue Mei, 2012. "Competitive effects of informative advertising in distribution channels," Marketing Letters, Springer, vol. 23(3), pages 561-584, September.
  2. Zhang, Jianqiang & Cao, Qingning & He, Xiuli, 2020. "Manufacturer encroachment with advertising," Omega, Elsevier, vol. 91(C).
  3. Yan, Yingchen & Zhao, Qiuhong & Qin, Zhongfeng & Sun, Gaoji, 2022. "Integration of development and advertising strategies for multi-attribute products under competition," European Journal of Operational Research, Elsevier, vol. 300(2), pages 490-503.
  4. Karray Salma & Martín-Herrán Guiomar, 2008. "Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model," Review of Marketing Science, De Gruyter, vol. 6(1), pages 1-39, August.
  5. Masuyama, Ryo, 2023. "Endogenous privacy and heterogeneous price sensitivity," MPRA Paper 117316, University Library of Munich, Germany.
  6. Yusong Wang & David Bell, 2015. "Consumer store choice in Asian markets," Marketing Letters, Springer, vol. 26(3), pages 293-308, September.
  7. Chih-Jen Wang & Ying-Ju Chen & Chi-Cheng Wu, 2011. "Advertising competition and industry channel structure," Marketing Letters, Springer, vol. 22(1), pages 79-99, March.
  8. Bikram Ghosh & Axel Stock, 2010. "Advertising Effectiveness, Digital Video Recorders, and Product Market Competition," Marketing Science, INFORMS, vol. 29(4), pages 639-649, 07-08.
  9. Salma Karray, 2015. "Modeling brand advertising with heterogeneous consumer response: channel implications," Annals of Operations Research, Springer, vol. 233(1), pages 181-199, October.
  10. Goker Aydin & H. Sebastian Heese, 2015. "Bargaining for an Assortment," Management Science, INFORMS, vol. 61(3), pages 542-559, March.
  11. Bing Jing, 2006. "On the Profitability of Firms in a Differentiated Industry," Marketing Science, INFORMS, vol. 25(3), pages 248-259, 05-06.
  12. Fay, Scott & Xie, Jinhong & Feng, Cong, 2015. "The Effect of Probabilistic Selling on the Optimal Product Mix," Journal of Retailing, Elsevier, vol. 91(3), pages 451-467.
  13. Abel P. Jeuland & Steven M. Shugan, 2008. "Commentary—Managing Channel Profits," Marketing Science, INFORMS, vol. 27(1), pages 49-51, 01-02.
  14. Anthony Dukes & Yunchuan Liu, 2010. "In-Store Media and Distribution Channel Coordination," Marketing Science, INFORMS, vol. 29(1), pages 94-107, 01-02.
  15. Zach Zhizhong Zhou & Kevin Xiaoguo Zhu, 2010. "The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets," Marketing Science, INFORMS, vol. 29(6), pages 1125-1137, 11-12.
  16. Quan Zheng & Xiajun Amy Pan & Asoo J. Vakharia, 2020. "Common Retailer Channel Revisited: The Role of Supply Network Size," Production and Operations Management, Production and Operations Management Society, vol. 29(9), pages 2175-2181, September.
  17. Ganesh Iyer & David Soberman & J. Miguel Villas-Boas, 2005. "The Targeting of Advertising," Marketing Science, INFORMS, vol. 24(3), pages 461-476, May.
  18. Quan Zheng & Honggang Hu & Xiajun Amy Pan, 2023. "Implications of product substitutability in a distribution channel," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1636-1653, June.
  19. Steven M. Shugan, 2005. "Marketing and Designing Transaction Games," Marketing Science, INFORMS, vol. 24(4), pages 525-530.
  20. Wu, Xiangxiang & Zha, Yong & Yu, Yugang, 2022. "Asymmetric retailers’ sales effort competition in the presence of a manufacturer’s help," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 159(C).
  21. Anthony Dukes & Yunchuan Liu, 2007. "In-Store Media and Channel Management," CIE Discussion Papers 2007-06, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
  22. Greg Shaffer & Florian Zettelmeyer, 2009. "Comparative Advertising and In-Store Displays," Marketing Science, INFORMS, vol. 28(6), pages 1144-1156, 11-12.
  23. Monic Sun & Rajeev K. Tyagi, 2020. "Product Fit Uncertainty and Information Provision in a Distribution Channel," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2381-2402, October.
  24. Shi, Hongyan & Liu, Yunchuan & Petruzzi, Nicholas C., 2019. "Informative advertising in a distribution channel," European Journal of Operational Research, Elsevier, vol. 274(2), pages 773-787.
  25. Anil Arya & Brian Mittendorf, 2006. "Benefits of Channel Discord in the Sale of Durable Goods," Marketing Science, INFORMS, vol. 25(1), pages 91-96, 01-02.
  26. Yuan, Yichao & Xiao, Tiaojun, 2023. "Revelation mechanism and decoy strategy for a supply chain with consumer's perceived substitutability," Omega, Elsevier, vol. 120(C).
  27. Dmitri Kuksov & Ron Shachar & Kangkang Wang, 2013. "Advertising and Consumers' Communications," Marketing Science, INFORMS, vol. 32(2), pages 294-309, March.
  28. Xia, Yu, 2011. "Competitive strategies and market segmentation for suppliers with substitutable products," European Journal of Operational Research, Elsevier, vol. 210(2), pages 194-203, April.
  29. Esther Gal-Or & Mordechai Gal-Or, 2005. "Customized Advertising via a Common Media Distributor," Marketing Science, INFORMS, vol. 24(2), pages 241-253, July.
  30. Shengli Li & Qiuyue Luo & Liangfei Qiu & Subhajyoti Bandyopadhyay, 2020. "Optimal Pricing Model of Digital Music: Subscription, Ownership or Mixed?," Production and Operations Management, Production and Operations Management Society, vol. 29(3), pages 688-704, March.
  31. Qi Feng & Lauren Xiaoyuan Lu, 2012. "The Strategic Perils of Low Cost Outsourcing," Management Science, INFORMS, vol. 58(6), pages 1196-1210, June.
  32. Jagmohan Raju & Z. John Zhang, 2005. "Channel Coordination in the Presence of a Dominant Retailer," Marketing Science, INFORMS, vol. 24(2), pages 254-262, February.
  33. Yuhong He & Saibal Ray & Shuya Yin, 2022. "Retail power in distribution channels: A double‐edged sword for upstream suppliers," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2681-2694, June.
  34. Kolay, Sreya, 2015. "Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 124-154.
  35. Xiaodong Yang & Gangshu (George) Cai & Charles A. Ingene & Jihong Zhang, 2020. "Manufacturer Strategy on Service Provision in Competitive Channels," Production and Operations Management, Production and Operations Management Society, vol. 29(1), pages 72-89, January.
  36. Ningzhou Shen & Yinghua Song & Dan Liu & Dalia Streimikiene, 2021. "Food Quality Competition Among Companies and Government Food Safety Supervision Under Asymmetric Product Substitution," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 221-221, February.
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