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Stakeholder relationships, brand equity, firm performance: A resource-based perspective

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  1. Rian Beise-Zee, 2022. "Brand equity retention after rebranding: a resource-based perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 208-224, March.
  2. Swani, Kunal & Milne, George R. & Miller, Elizabeth G., 2021. "Social media services branding: The use of corporate brand names," Journal of Business Research, Elsevier, vol. 125(C), pages 785-797.
  3. Silva, Rosario & Gerwe, Oksana & Becerra, Manuel, 2017. "Corporate brand and hotel performance: A resource-based perspective," Journal of Business Research, Elsevier, vol. 79(C), pages 23-30.
  4. Mahabubur Rahman & M. Ángeles Rodríguez-Serrano & Mary Lambkin, 2019. "Brand equity and firm performance: the complementary role of corporate social responsibility," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 691-704, November.
  5. Gonzalo Maldonado-Guzman & Sandra Yesenia Pinzón-Castro & Dolly Anabel Ortiz-Lazcano, 2021. "Brand Equity and Business Performance in Family and Non-Family Mexican Small Business," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(10), pages 182-182, July.
  6. Qiang Du & Runnan Zhang & Changlu Cai & Liangwei Jin, 2021. "Factors Influencing Modern Timber Structure Building Development in China," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
  7. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
  8. Montserrat Manzaneque-Lizano & Esteban Alfaro-Cortés & Alba María Priego de la Cruz, 2019. "Stakeholders and Long-Term Sustainability of SMEs. Who Really Matters in Crisis Contexts, and When," Sustainability, MDPI, vol. 11(23), pages 1-27, November.
  9. Ming Li & Chee Hua Chin & Shangke Li & Winnie Poh Ming Wong & Jun Zhou Thong & Kang Gao, 2022. "The Role of Influencing Factors on Brand Equity and Firm Performance with Innovation Culture as a Moderator: A Study on Art Education Firms in China," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
  10. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
  11. Zhang, Cheng & Zhou, Bo & Tian, Xuan, 2022. "Political connections and green innovation: The role of a corporate entrepreneurship strategy in state-owned enterprises," Journal of Business Research, Elsevier, vol. 146(C), pages 375-384.
  12. Mohammad Aghaei, 2021. "Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(1), pages 42-53, February.
  13. Fronzetti Colladon, Andrea, 2018. "The Semantic Brand Score," Journal of Business Research, Elsevier, vol. 88(C), pages 150-160.
  14. Zeeshan Ullah, 2023. "The determinants and performance outcome of the firm's capacity to maintain customer loyalty," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 265-279, February.
  15. Howe-Walsh, Liza & Turnbull, Sarah & Budhwar, Pawan, 2019. "An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates," Journal of Business Research, Elsevier, vol. 103(C), pages 356-364.
  16. Ijaz Hussain & Shaohong Mu & Muhammad Mohiuddin & Rizwan Qaiser Danish & Shrafat Ali Sair, 2020. "Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
  17. Qiuqin He & Minglin Wang & Clara Martínez-Fuentes, 2020. "Impact of corporate entrepreneurial strategy on firm performance in China," International Entrepreneurship and Management Journal, Springer, vol. 16(4), pages 1427-1444, December.
  18. Bahmani, Navid & Bhatnagar, Amit & Gauri, Dinesh, 2023. "Firms’ responses to a black swan macro-crisis: Should they be socially responsible or fiscally conservative?," Journal of Business Research, Elsevier, vol. 161(C).
  19. Abolfazl Shahabadi & Behrooz Shahmoradi & Vahid Malak-Mohammadi, 2022. "A study of economic complexity effect on brand value," SN Business & Economics, Springer, vol. 2(8), pages 1-16, August.
  20. Zain ul Abedin Janjua & Gengeswari Krishnapillai & Mobashar Rahman, 2021. "A Systematic Literature Review of Rural Homestays and Sustainability in Tourism," SAGE Open, , vol. 11(2), pages 21582440211, April.
  21. Nemiraja Jadiyappa & Subramanian R. Iyer & Pavana Jyothi, 2021. "Does social responsibility improve firm value? Evidence from mandatory corporate social responsibility regulations in India," International Review of Finance, International Review of Finance Ltd., vol. 21(2), pages 653-660, June.
  22. Qiuqin He & Minglin Wang & Clara Martínez-Fuentes, 0. "Impact of corporate entrepreneurial strategy on firm performance in China," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-18.
  23. Cowan, Kirsten & Guzman, Francisco, 2020. "How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study," Journal of Business Research, Elsevier, vol. 117(C), pages 683-693.
  24. Camelia-Daniela Hategan & Ruxandra-Ioana Pitorac & Vasile-Petru Hategan & Carmen Mihaela Imbrescu, 2021. "Opportunities and Challenges of Companies from the Romanian E-Commerce Market for Sustainable Competitiveness," Sustainability, MDPI, vol. 13(23), pages 1-15, December.
  25. Sami Ben Jabeur & Rabi Belhaj Hassine & Salma Mefteh‐Wali, 2021. "Firm financial performance during the financial crisis: A French case study," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(2), pages 2800-2812, April.
  26. Linh Nguyen Phuong & Khanh Cao Tuan & Nhuan Nguyen Duc & Uyen Nguyen Thi, 2022. "The Impact of Absorption Capability, Innovation Capability, and Branding Capability on Firm Performance—An Empirical Study on Vietnamese Retail Firms," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
  27. Sooksan Kantabutra, 2021. "Exploring Relationships among Sustainability Organizational Culture Components at a Leading Asian Industrial Conglomerate," Sustainability, MDPI, vol. 13(4), pages 1-32, February.
  28. Mahabubur Rahman & Saqib Aziz & Mathew Hughes, 2020. "The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2001-2018, July.
  29. Rahman, Mahabubur, 2023. "The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand," Journal of Business Research, Elsevier, vol. 154(C).
  30. Li-Wei Dai & Chin-Yi Fang, 2023. "The Role of Corporate Governance in Sustaining the Economy: Examining Its Moderating Effect on Brand Equity and Profitability in Tourism Companies," Sustainability, MDPI, vol. 15(17), pages 1-17, August.
  31. Ho, Foo Nin & Huang, Chin-wei, 2020. "The interdependencies of marketing capabilities and operations efficiency in hospitals," Journal of Business Research, Elsevier, vol. 113(C), pages 337-347.
  32. Dennis J. Aigner & Luli Pesqueira, 2020. "The Effects of Organizational Traits on NGO–Business Engagement in Mexico," Sustainability, MDPI, vol. 12(23), pages 1-21, December.
  33. Calder, Bobby J., 2020. "Brands: An Integrated Marketing, Finance, and Societal Perspective," Foundations and Trends(R) in Marketing, now publishers, vol. 14(4), pages 237-316, November.
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