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Effects of message appeal and service type in CSR communication strategies

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Cited by:

  1. Swani, Kunal & Milne, George R., 2017. "Evaluating Facebook brand content popularity for service versus goods offerings," Journal of Business Research, Elsevier, vol. 79(C), pages 123-133.
  2. Swani, Kunal & Milne, George R. & Miller, Elizabeth G., 2021. "Social media services branding: The use of corporate brand names," Journal of Business Research, Elsevier, vol. 125(C), pages 785-797.
  3. Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma, 2019. "Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1046-1063, November.
  4. Mark Avis & Roman Konopka & Diana Gregory-Smith & Nitha Palakshappa, 2022. "Disentangling Consumers’ CSR Knowledge Types and Effects," Sustainability, MDPI, vol. 14(19), pages 1-20, September.
  5. Emily Pyle & Adrian Furnham & Alastair McClelland, 2022. "Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 301-310, May.
  6. Joonhyeong Joseph Kim & Insin Kim, 2018. "Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
  7. So Young Song & Youn-Kyung Kim, 2018. "A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
  8. Zhou, Zhimin & Ding, Yi & Feng, Wenting & Ke, Nianman, 2021. "Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background," Journal of Business Research, Elsevier, vol. 130(C), pages 364-375.
  9. Andrea Pérez & María del Mar García de los Salmones & Elisa Baraibar-Diez, 2020. "Effects of the Type of CSR Discourse for Utilitarian and Hedonic Services," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
  10. Robinson, Stefanie & Eilert, Meike, 2018. "The role of message specificity in corporate social responsibility communication," Journal of Business Research, Elsevier, vol. 90(C), pages 260-268.
  11. Zasuwa, Grzegorz, 2016. "Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives," Journal of Business Research, Elsevier, vol. 69(9), pages 3714-3719.
  12. Min, Jihye & Kim, Jiyoung & Yang, Kiseol, 2023. "CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  13. Naveed Ahmad & Rana Tahir Naveed & Miklas Scholz & Muhammad Irfan & Muhammad Usman & Ilyas Ahmad, 2021. "CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
  14. Srikant, Chethan D., 2019. "Impression management strategies to gain regulatory approval," Journal of Business Research, Elsevier, vol. 105(C), pages 136-153.
  15. Bartikowski, Boris & Berens, Guido, 2021. "Attribute framing in CSR communication: Doing good and spreading the word – But how?," Journal of Business Research, Elsevier, vol. 131(C), pages 700-708.
  16. Kalina Grzesiuk, 2017. "Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, vol. 20(4), pages 89-104, December.
  17. Xie, Chunyan & Bagozzi, Richard P. & Grønhaug, Kjell, 2019. "The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences," Journal of Business Research, Elsevier, vol. 95(C), pages 514-530.
  18. Rayne, Daniel & Leckie, Civilai & McDonald, Heath, 2020. "Productive partnerships? Driving consumer awareness to action in CSR partnerships," Journal of Business Research, Elsevier, vol. 118(C), pages 49-57.
  19. Lim, Rachel Esther & Sung, Yoon Hi & Lee, Wei-Na, 2018. "Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles," Journal of Business Research, Elsevier, vol. 88(C), pages 11-19.
  20. Potdar, Balkrushna & Garry, Tony & McNeill, Lisa & Gnoth, Juergen & Pandey, Rakesh & Mansi, Mansi & Guthrie, John, 2020. "Retail employee guardianship behaviour: A phenomenological investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  21. Dumitrescu, Claudia & Hughner, Renée Shaw & Shultz, Clifford J., 2018. "Examining consumers' responses to corporate social responsibility addressing childhood obesity: The mediating role of attributional judgments," Journal of Business Research, Elsevier, vol. 88(C), pages 132-140.
  22. Nataša Verk & Urša Golob & Klement Podnar, 2021. "A Dynamic Review of the Emergence of Corporate Social Responsibility Communication," Journal of Business Ethics, Springer, vol. 168(3), pages 491-515, January.
  23. Garaus, Marion & Wagner, Udo & Rainer, Ricarda C., 2021. "Emotional targeting using digital signage systems and facial recognition at the point-of-sale," Journal of Business Research, Elsevier, vol. 131(C), pages 747-762.
  24. Feng, Wenting & Liu, Yizhuo & Li, Dongmei, 2022. "Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions," Annals of Tourism Research, Elsevier, vol. 95(C).
  25. Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023. "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 21(1), pages 41-52, May.
  26. Falko Paetzold & Timo Busch & Sebastian Utz & Anne Kellers, 2022. "Between impact and returns: Private investors and the sustainable development goals," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3182-3197, November.
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