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Marketing's contribution to the implementation of business strategy: an empirical analysis

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Cited by:

  1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
  2. Stanley Slater & Eric Olson & Carol Finnegan, 2011. "Business strategy, marketing organization culture, and performance," Marketing Letters, Springer, vol. 22(3), pages 227-242, September.
  3. Preißner, Stephanie & Raasch, Christina & Schweisfurth, Tim, 2017. "Is necessity the mother of disruption?," Kiel Working Papers 2097, Kiel Institute for the World Economy (IfW Kiel).
  4. Waidi Adeniyi Akingbade, 2020. "Strategic Options for Improved Organizational Performance in the Nigerian Telecommunication Industry: Miles and Snow Approach," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 58-69.
  5. Murwatiningsih & Nina Oktarina & Sri EndahWahyuningsih & Indri Murniawaty, 2019. "Creating The Entrepreneurial Networking Through The Business Superiority And Adaptability Of Business Environment To Improve The Marketing Performance," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 3(2), pages 36-40, August.
  6. Deepak K. Datta & Xin Liang & Martina Musteen, 2009. "Strategic Orientation and the Choice of Foreign Market Entry Mode," Management International Review, Springer, vol. 49(3), pages 269-290, June.
  7. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
  8. Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011. "Empirical Conclusion from the Managerial Perception for the Various Multi-Brands Strategies and their Implementations," MPRA Paper 34755, University Library of Munich, Germany.
  9. Neil A. Morgan & Kimberly A. Whitler & Hui Feng & Simos Chari, 2019. "Research in marketing strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 4-29, January.
  10. Stern Neill, 2010. "Decomposing the effects of organizational memory on marketing implementation," Marketing Letters, Springer, vol. 21(2), pages 135-147, June.
  11. A. Varadaraj & M. Prasanna Mohan Raj & S. Ananth, 2021. "The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), vol. 7(2), pages 182-207, December.
  12. Rhys Andrews & George A. Boyne & Jennifer Law & Richard M. Walker, 2012. "Strategic Management and Public Service Performance," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-34943-8, September.
  13. Abebe, Michael A. & Angriawan, Arifin, 2014. "Organizational and competitive influences of exploration and exploitation activities in small firms," Journal of Business Research, Elsevier, vol. 67(3), pages 339-345.
  14. Slater, Stanley F. & Olson, Eric M. & Hult, G. Tomas M., 2010. "Worried about strategy implementation? Don't overlook marketing's role," Business Horizons, Elsevier, vol. 53(5), pages 469-479, September.
  15. V Kumar & Amalesh Sharma & Shaphali Gupta, 2017. "Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 164-185, March.
  16. Jason Donovan & Pieter Rutsaert & Ciro Domínguez & Meliza Peña, 2022. "Capacities of local maize seed enterprises in Mexico: Implications for seed systems development," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(2), pages 509-529, April.
  17. Soltani, Elham, 2020. "Business and project strategy alignment: ICT project success in Iran," Technology in Society, Elsevier, vol. 63(C).
  18. Nashwan Mohammed Abdullah Saif, 2015. "How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 1(3), pages 7-15, August.
  19. Mohamad Reza Sanaei & Farzad Movahedi Sobhani, 2018. "Information technology and e-business marketing strategy," Information Technology and Management, Springer, vol. 19(3), pages 185-196, September.
  20. Vinod Kumar & Zillur Rahman & A.A. Kazmi, 2013. "Sustainability Marketing Strategy: An Analysis of Recent Literature," Global Business Review, International Management Institute, vol. 14(4), pages 601-625, December.
  21. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 25-34.
  22. Anca Francisca Cruceru & Daniel Moise, 2017. "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 135-141, October.
  23. Upson, John W. & Damaraju, Naga Lakshmi & Anderson, Jonathan R. & Barney, Jay B., 2017. "Strategic networks of discovery and creation entrepreneurs," European Management Journal, Elsevier, vol. 35(2), pages 198-210.
  24. Jesus Cambra-Fierro & Ana Fuster-Mur & Susan Hart & Yolanda Polo-Redondo, 2010. "Looking for performance: how innovation and straregy may affect market orientation models," Working Papers 10.03, Universidad Pablo de Olavide, Department of Business Administration.
  25. Olson, Eric M. & Olson, Kai M. & Czaplewski, Andrew J. & Key, Thomas Martin, 2021. "Business strategy and the management of digital marketing," Business Horizons, Elsevier, vol. 64(2), pages 285-293.
  26. Mas Bambang Baroto Author_Email: mbbaroto@ic.utm.my & Muhammad Madi Bin Abdullah, 2011. "He Application Of Cost, Differentiation And Hybrid Strategy In Business Operations: Will Hybrid Strategy Become The New Competitive Strategy?," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-261, Conference Master Resources.
  27. Nadeem Khalid & Munwar Hussain Pahi & Sallam Bin Abdullah, 2016. "Investigating the Moderation of Organizational Culture on the Relationship between Innovativeness, Reactiveness, and Risk-Taking Propensity with Business Performance: A Case of Pakistan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(10), pages 326-338, October.
  28. Vinod Kumar & Zillur Rahman & A. A. Kazmi, 2016. "Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies," SAGE Open, , vol. 6(3), pages 21582440166, September.
  29. Rakthin, Sirisuhk & Calantone, Roger J. & Wang, Joyce Feng, 2016. "Managing market intelligence: The comparative role of absorptive capacity and market orientation," Journal of Business Research, Elsevier, vol. 69(12), pages 5569-5577.
  30. Francis Kipkemboi Sang & Jonah Nyaga Kindiki & James K. Sang & Gladys Jematia Rotich & Keror Kipruto, 2015. "Availability and the Level of Implementation of Strategic Plans in Secondary Schools in Nandi County, Kenya," SAGE Open, , vol. 5(2), pages 21582440155, May.
  31. Stephanie C. Schleimer & Torben Pedersen, 2013. "The Driving Forces of Subsidiary Absorptive Capacity," Journal of Management Studies, Wiley Blackwell, vol. 50(4), pages 646-672, June.
  32. Olson, Eric M. & Slater, Stanley F. & Hult, G. Tomas M., 2005. "The importance of structure and process to strategy implementation," Business Horizons, Elsevier, vol. 48(1), pages 47-54.
  33. Milfelner Borut & Gabrijan Vladimir & Snoj Boris, 2008. "Can Marketing Resources Contribute to Company Performance?," Organizacija, Sciendo, vol. 41(1), pages 3-13, January.
  34. Yuanfang Lin & Amit Pazgal, 2021. "Taking marketing strategy risks with seemingly no expected gains," Marketing Letters, Springer, vol. 32(4), pages 363-377, December.
  35. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," MPRA Paper 103781, University Library of Munich, Germany.
  36. Laurent Muzellec & Sébastien Ronteau & Mary Lambkin, 2015. "Two-sided Internet platforms: A business model lifecycle perspective," Post-Print hal-03718529, HAL.
  37. Andonova, Veneta & Losada-Otálora, Mauricio, 2020. "Understanding the interplay between brand and innovation orientation: Evidence from emerging multinationals," Journal of Business Research, Elsevier, vol. 119(C), pages 540-552.
  38. Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth, 2015. "Towards Sustainable Marketing: Strategy in Slovak Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 855-855, August.
  39. Hagen, Birgit & Zucchella, Antonella & Cerchiello, Paola & De Giovanni, Nicolò, 2012. "International strategy and performance—Clustering strategic types of SMEs," International Business Review, Elsevier, vol. 21(3), pages 369-382.
  40. Simon Parker & David Storey & Arjen Witteloostuijn, 2010. "What happens to gazelles? The importance of dynamic management strategy," Small Business Economics, Springer, vol. 35(2), pages 203-226, September.
  41. Leigh McAlister & Frank Germann & Natalie Chisam & Pete Hayes & Adriana Lynch & Bill Stewart, 2023. "A taxonomy of marketing organizations," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 617-635, May.
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