Empirical Conclusion from the Managerial Perception for the Various Multi-Brands Strategies and their Implementations
AbstractThis study enumerates the implicit conclusions (i.e. rank/ importance of multi brand strategies) which are drawn from the managerial perception for various multi-brand strategies while interrogating the impact of such conclusions on the level of implementation of stated strategies. The study concludes that the strategies which have the higher perceptual rank (importance) are not necessarily implemented the most, as the strategy in terms of obtaining more shelf space has a lower comparative rank (importance as perceived by mangers) but it has the significant and highest level of implementation, while, the strategy in terms of occupying the various market segments has an insignificant level of implementations though it has a highest score of perceived importance by managers.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 34755.
Date of creation: 2011
Date of revision:
Multi-brand strategies; managerial perception; shelf-space; market segments;
Find related papers by JEL classification:
- A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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