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Wettbewerbsordnung und digitale Medienmärkte

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  • Budzinski, Oliver

Abstract

Der Beitrag analysiert mögliche spezielle Wettbewerbsprobleme, die in Medienmärkten auftreten können, und ihre Implikationen für die Wettbewerbsordnung. Es wird beleuchtet, ob klassische medienspezifische Wettbewerbsprobleme in der Digitalwirtschaft noch bestehen und welche neuen Beschränkungen auftreten, wie bspw. der Zugang zum Publikum als neue Marktzutrittsschranke sowie Gatekeeping-Effekte aufgrund von vertikaler Integration und Selbstbevorzugungsstrategien. Die derzeit stattfindende Ausweitung der wettbewerbspolitischen Missbrauchsaufsicht wird begrüßt, allerdings wird eine hierzu komplementäre aktivere Zusammenschlusskontrolle eingefordert, insbesondere auch gegenüber nicht-horizontalen Fusionen, welche wettbewerbsgefährdende Strukturen in digitalen Ökosystemen schaffen.

Suggested Citation

  • Budzinski, Oliver, 2021. "Wettbewerbsordnung und digitale Medienmärkte," Ilmenau Economics Discussion Papers 153, Ilmenau University of Technology, Institute of Economics.
    • Handle: RePEc:zbw:tuiedp:153
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    Cited by:

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    More about this item

    Keywords

    digitale Medienmärkte; Wettbewerb; Selbstbevorzugung; Gatekeeper; digitale Plattformen; Aufmerksamkeitsökonomie; Digitalwirtschaft;
    All these keywords.

    JEL classification:

    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
    • L50 - Industrial Organization - - Regulation and Industrial Policy - - - General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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