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Mind Your Language Entrepreneur! Analysing Crowdfunding Success through the Lens of Effectuation Theory

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  • Arroteia, Nuno
  • Bhatta, Bibek
  • Hafeez, Khalid
  • Quinn, Martin

Abstract

This research examines whether the adoption of narratives consistent with effectuation and causation in crowdfunding campaigns, impacts the likelihood of funders committing funds. The theoretical lens of effectuation are employed to examine the text narrative in a ten-year data set from kickstarter.com. The results support that narratives consistent with pre-commitments and means-orientation can have positive impact on the likelihood of successfully funding a campaign. Causal orientation positively impacts funding success in commercial campaigns, and negatively impacts funding of non-commercial campaigns. Our work expands the knowledge about how the narratives used by entrepreneurs in crowdfunding impact the funders' decisions to invest

Suggested Citation

  • Arroteia, Nuno & Bhatta, Bibek & Hafeez, Khalid & Quinn, Martin, 2021. "Mind Your Language Entrepreneur! Analysing Crowdfunding Success through the Lens of Effectuation Theory," QBS Working Paper Series 2020/14, Queen's University Belfast, Queen's Business School.
    • Handle: RePEc:zbw:qmsrps:202014
    DOI: 10.2139/ssrn.3749111
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    References listed on IDEAS

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