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Relying on accessible content versus accessibility experiences: The case of processing capacity

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  • Greifeneder, Rainer

    (Sonderforschungsbereich 504)

  • Bless, Herbert

    (Mikrosoziologie und Sozialpsychologie Universität Mannheim)

Abstract

Three studies investigated the interplay between processing capacity and reliance on accessibility experiences versus reliance on accessible content. Participants low in processing capacity were more likely to rely on the experience of ease versus difficulty, whereas participants high in processing capacity were more likely to base their judgment on the accessible content information. This result was robust across two different judgmental domains and was further supported by the assessment of processing latencies during judgment formation as an indicator of the underlying processes. In combination, the reported findings suggest that reliance on ease-of-retrieval experiences is particularly likely in situations of low processing capacity.

Suggested Citation

  • Greifeneder, Rainer & Bless, Herbert, 2007. "Relying on accessible content versus accessibility experiences: The case of processing capacity," Sonderforschungsbereich 504 Publications 07-32, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
    • Handle: RePEc:xrs:sfbmaa:07-32
    Note: This research was supported by a grant from the Deutsche Forschungsgemeinschaft within the SFB 504 of the University of Mannheim, Germany, and by a grant from the German Federal Ministry of Education and Research (BMBF) within the framework of the German-Israeli Project Cooperation (DIP).
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    Cited by:

    1. Samson, Alain & Voyer, Benjamin G., 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics 47252, London School of Economics and Political Science, LSE Library.
    2. Valerie Thompson & Kinga Morsanyi, 2012. "Analytic thinking: do you feel like it?," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 11(1), pages 93-105, June.
    3. Chhaochharia, Vidhi & Kim, Dasol & Korniotis, George M. & Kumar, Alok, 2019. "Mood, firm behavior, and aggregate economic outcomes," Journal of Financial Economics, Elsevier, vol. 132(2), pages 427-450.
    4. Alain Samson & Benjamin G. Voyer, 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 48-71, December.
    5. Syed, Fauzia & Naseer, Saima & Nawaz, Javaria & Shah, Syed Zulfiqar Ali, 2021. "When the victim becomes vicious: Combined effects of pseudo transformational leadership and epistemic motivation on contempt and deviant behaviors," European Management Journal, Elsevier, vol. 39(2), pages 236-246.
    6. Shafi, Kourosh & Mohammadi, Ali, 2020. "Too gloomy to invest: Weather-induced mood and crowdfunding," Journal of Corporate Finance, Elsevier, vol. 65(C).

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