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The Role of Responsive Pricing in the Internet

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Author Info
Jeffrey K. MacKie-Mason (The University of Michigan)
Liam Murphy (Auburn University)
John Murphy (Dublin City University)

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Abstract

The Internet continues to evolve as it reaches out to a wider user population. The recent introduction of user-friendly navigation and retrieval tools for the World Wide Web has triggered an unprecedented level of interest in the Internet among the media and the general public, as well as in the technical community. It seems inevitable that some changes or additions are needed in the control mechanisms used to allocate usage of Internet resources. In this paper, we argue that a feedback signal in the form of a variable price for network service is a workable tool to aid network operators in controlling Internet traffic. We suggest that these prices should vary dynamically based on the current utilization of network resources. We show how this responsive pricing puts control of network service back where it belongs: with the users.

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File URL: http://129.3.20.41/eps/mic/papers/9606/9606001.pdf
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Publisher Info
Paper provided by EconWPA in its series Microeconomics with number 9606001.

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Length: 27 pages
Date of creation: 03 Jun 1996
Date of revision:
Handle: RePEc:wpa:wuwpmi:9606001

Note: Type of Document - PDF; prepared on Windows; to print on Postscript; pages: 27; figures: Included. Forthcoming in _Internet Economics_, J. Bailey and L. McKnight, eds., MIT Press
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Web page: http://129.3.20.41

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Related research
Keywords: Internet; pricing; feedback; networks;

Find related papers by JEL classification:
D40 - Microeconomics - - Market Structure and Pricing - - - General
D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

Cited by:
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  1. Jeffrey K. MacKie-Mason & Hal R. Varian, 1996. "Economic FAQs About the Internet," Industrial Organization 9606001, EconWPA. [Downloadable!]
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This page was last updated on 2009-11-25.


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