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The Role Of Opinion Leaders Within The Context Of Purchasing Herbal Products For Health

Author

Listed:
  • A?ina GÜLERARSLAN

    (Selcuk University)

  • M. Bar?? YILMAZ

    (?nönü University)

  • Yasemin YILMAZ

    (?nönü University)

Abstract

According to definition of World Health Organization ?Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity?. Starting from this point in present society individuals not only purchasing products for health for any diseases which they suffer but also for sustaining their comfort and to feel themselves well. Herbal products appear as important consuming product in treatment period of diseases and also in protective health. In this study role of opinion leaders about purchasing attitude and behaviors of individuals having knowledge about herbal products somehow is questioned. Study aims to determine under which criteria attitudes occur about very important issue such as health determining the quality of life of individuals is about understanding by which references opinions occur about purchasing herbal products and influence of opinion leaders during purchasing process. Study particularly aims to present the role of opinion leaders within the context of high educated sample.

Suggested Citation

  • A?ina GÜLERARSLAN & M. Bar?? YILMAZ & Yasemin YILMAZ, 2015. "The Role Of Opinion Leaders Within The Context Of Purchasing Herbal Products For Health," Proceedings of Business and Management Conferences 3005327, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:ibmpro:3005327
    as

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    File URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=005&rid=5327
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    References listed on IDEAS

    as
    1. Pill, Roisin & Stott, Nigel C. H., 1982. "Concepts of illness causation and responsibility: Some preliminary data from a sample of working class mothers," Social Science & Medicine, Elsevier, vol. 16(1), pages 43-52, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Health Communication; Health Consumption; Purchasing Behavior; Opinion Leaders;
    All these keywords.

    JEL classification:

    • E29 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

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