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The importance of social networks? weak ties in business development

Author

Listed:
  • Alexandra Ioanid

    (University ?Politehnica? of Bucharest)

  • Mihai Svasta

    (University ?Politehnica? of Bucharest)

  • Maria Hermel-Stanescu

    (University ?Politehnica? of Bucharest)

Abstract

This paper aims to present the importance of weak ties in social networks for sharing information at personal level, across departments in a company, as well as between managers that seek business opportunities. Also, the paper shows that complex knowledge requires strong ties in order to be properly shared and used. Weak ties between departments in a company make information diffusion faster only if the knowledge shared is simple, otherwise if the information is complex, the communication between departments and the development of projects will encounter difficulties.The article analyses the structure and the dynamic of business social networks starting from Granovetter's theory and Burt?s social capital theory and offers practical examples of how to develop a business using the weak ties in social networks, such as the well-known Facebook platform or the professional oriented LinkedIn platform.

Suggested Citation

  • Alexandra Ioanid & Mihai Svasta & Maria Hermel-Stanescu, 2014. "The importance of social networks? weak ties in business development," Proceedings of International Academic Conferences 0802404, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:0802404
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    File URL: https://iises.net/proceedings/13th-international-academic-conference-antibes/table-of-content/detail?cid=8&iid=019&rid=2404
    File Function: First version, 2014
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    Cited by:

    1. Wen, Hong-xing & Wang, Chan & Nie, Pu-yan, 2021. "Acceleration of rural households’ conversion to cleaner cooking fuels: The importance and mechanisms of peer effects," Energy Policy, Elsevier, vol. 154(C).

    More about this item

    Keywords

    social networks; business development; weak ties; strong ties; social capital; Facebook; LinkedIn;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • Z19 - Other Special Topics - - Cultural Economics - - - Other
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values

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