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Theoretical And Methodological Considerations On Small And Medium Enterprise Strategy

Author

Listed:
  • Vladimir-Codrin IONESCU

    (University of Bucharest, Romania)

  • Toma PLEªANU

    (“Carol I” National Defence University, Bucharest, Romania)

Abstract

In order to constantly create competitive advantages in relationship with the competing companies, small and medium enterprises must promote adequate business strategies which should take into account both the modifications occurring in the business environment and their organizational development stage. Designing and implementing business strategies in small and medium enterprises is of major significance both from a theoretical and methodological, as well as from a practical and an applicative point of view. In this context, the paper aims to reveal significant aspects concerning strategy foundation, elaboration and implementation in small and medium enterprises.

Suggested Citation

  • Vladimir-Codrin IONESCU & Toma PLEªANU, 2010. "Theoretical And Methodological Considerations On Small And Medium Enterprise Strategy," Proceedings of the 5th International Conference on Knowledge Management: Projects, Systems and Technologies,Bucharest, November 12-13 2010 20, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies and National Defence University "Carol I", Department for Management of the Defence Resources and Education.
    • Handle: RePEc:rom:km2010:20
    as

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    File URL: https://ccasp.ase.ro/KM2010/20.pdf
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    Cited by:

    1. Mădălina Gabriela ANGHEL & Constantin ANGHELACHE & Daniel DUMITRESCU, 2016. "Investment funds and portfolio of loan guarantees as financial steps proposals to support innovative Small and Medium Enterprises," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(608), A), pages 119-126, Autumn.
    2. Mădălina Gabriela ANGHEL & Constantin ANGHELACHE & Daniel DUMITRESCU, 2016. "Investment funds and portfolio of loan guarantees as financial steps proposals to support innovative Small and Medium Enterprises," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(608), A), pages 119-126, Autumn.

    More about this item

    Keywords

    small and medium enterprise (SME); strategy; designing; implementation; economic efficiency;
    All these keywords.

    JEL classification:

    • P40 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - General

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