The strategy type at the company level has an impact upon the selection and implementation of the strategy at the business level. The international strategy at the company level is different from the international strategy at the business level through the diversification extension degree (both under the products aspect and under the geographic area aspect). The need to adopt an international strategy at the company level appears when the products or services level increases in the sense of incorporating products that belong to several activity branches and that address to multiple markets. In this case, the company’s strategy is conducted by the managers from its headquarters and not by the area managers or business managers.
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number
7984.
Length: Date of creation: Apr 2007 Date of revision:
2008 Publication status: Published in Annals of the Oradea University, fascicle of Economical Science tom XVI, .vol I-Management-Marketing(2007): pp. 1063-1067 Handle: RePEc:pra:mprapa:7984
Find related papers by JEL classification: L0 - Industrial Organization - - General F4 - International Economics - - Macroeconomic Aspects of International Trade and Finance M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising D2 - Microeconomics - - Production and Organizations F0 - International Economics - - General A1 - General Economics and Teaching - - General Economics M5 - Business Administration and Business Economics; Marketing; Accounting - - Personnel Economics D4 - Microeconomics - - Market Structure and Pricing L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance M0 - Business Administration and Business Economics; Marketing; Accounting - - General L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration F5 - International Economics - - International Relations and International Political Economy F3 - International Economics - - International Finance F2 - International Economics - - International Factor Movements and International Business M2 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics
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