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Companies’ market penetration and activity patterns in european market

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Author Info
Neamtu, Liviu
Neamtu, Adina Claudia

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Abstract

The strategy type at the company level has an impact upon the selection and implementation of the strategy at the business level. The international strategy at the company level is different from the international strategy at the business level through the diversification extension degree (both under the products aspect and under the geographic area aspect). The need to adopt an international strategy at the company level appears when the products or services level increases in the sense of incorporating products that belong to several activity branches and that address to multiple markets. In this case, the company’s strategy is conducted by the managers from its headquarters and not by the area managers or business managers.

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File URL: http://mpra.ub.uni-muenchen.de/7984/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 7984.

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Date of creation: Apr 2007
Date of revision: 2008
Publication status: Published in Annals of the Oradea University, fascicle of Economical Science tom XVI, .vol I-Management-Marketing(2007): pp. 1063-1067
Handle: RePEc:pra:mprapa:7984

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Related research
Keywords: international strategy company’s international objectives internationalization forms markets operation methods;

Find related papers by JEL classification:
L0 - Industrial Organization - - General
F4 - International Economics - - Macroeconomic Aspects of International Trade and Finance
M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
D2 - Microeconomics - - Production and Organizations
F0 - International Economics - - General
A1 - General Economics and Teaching - - General Economics
M5 - Business Administration and Business Economics; Marketing; Accounting - - Personnel Economics
D4 - Microeconomics - - Market Structure and Pricing
L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
M0 - Business Administration and Business Economics; Marketing; Accounting - - General
L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
F5 - International Economics - - International Relations and International Political Economy
F3 - International Economics - - International Finance
F2 - International Economics - - International Factor Movements and International Business
M2 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics

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