An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces, Diamond, PESTEL, and SWOT Analysis

INTRODUCTION Porter's Five-Forces, Porter's Diamond, PESTEL, the 6th-Forths, and Humphrey's SWOT analysis are among the most important and popular concepts taught in business schools around the world. A new integrated strategy framework (ISF) combines all major concepts. PURPOSE Porter's Five-Forces, Porter's Diamond, PESTEL, the 6th-Forths, and Humphrey's SWOT analysis are among the most important and popular concepts taught in business schools around the world. A new integrated strategy framework (ISF) now combines all of these major concepts. DESIGN An alignment of the previous models is used to cancel, combine and unify previous nodes to build a more comprehensive and compatible logical strategy landscape with a star topology of industry structure to derive competitive advantage via holistic and weighted network analysis at its hub. FINDINGS The models could be simplified into an integrated strategy framework, which may assist in a more systematic final assessment and consolidation of all sub-models into strategic decision-making. ORIGINALITY The new ISF model is the next logical step to visualize a combination of all major analytical competitiveness models, which is required for all final strategic decision making and enables a more holistic qualitative and quantitative strategy analysis and better prepares for in-depth analysis.