A Business-Relevant View of Human Nature
AbstractThe article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business and economic principles and practices. The article has three parts. In the first section, the author identifies and discusses the fundamental drives that characterize all forms of life. Building upon these findings, he then develops the unique view of human nature in the second section. Finally, in the last section, he highlights the new perspectives on business that can be generated with the help of the new theory of human nature.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 6560.
Date of creation: 19 Nov 2007
Date of revision:
Find related papers by JEL classification:
- D0 - Microeconomics - - General
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- B0 - Schools of Economic Thought and Methodology - - General
- M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
- A1 - General Economics and Teaching - - General Economics
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-01-12 (All new papers)
- NEP-CBE-2008-01-12 (Cognitive & Behavioural Economics)
- NEP-HPE-2008-01-12 (History & Philosophy of Economics)
- NEP-UPT-2008-01-12 (Utility Models & Prospect Theory)
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