A Business-Relevant View of Human Nature

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A Business-Relevant View of Human Nature

Author Info

Mitreanu, Cristian

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Cristian Mitreanu

Abstract

The article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business and economic principles and practices. The article has three parts. In the first section, the author identifies and discusses the fundamental drives that characterize all forms of life. Building upon these findings, he then develops the unique view of human nature in the second section. Finally, in the last section, he highlights the new perspectives on business that can be generated with the help of the new theory of human nature.

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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 6560.

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Date of creation: 19 Nov 2007
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Handle: RePEc:pra:mprapa:6560

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Find related papers by JEL classification:
D0 - Microeconomics - - General
M0 - Business Administration and Business Economics; Marketing; Accounting - - General
B0 - Schools of Economic Thought and Methodology - - General
M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
A1 - General Economics and Teaching - - General Economics
B5 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches

This paper has been announced in the following NEP Reports:

NEP-ALL-2008-01-12 (All new papers)
NEP-CBE-2008-01-12 (Cognitive & Behavioural Economics)
NEP-HPE-2008-01-12 (History & Philosophy of Economics)
NEP-UPT-2008-01-12 (Utility Models & Prospect Theory)

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