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Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela
[Coastal tourism versus inland Portuguese tourism. The Serra da Estrela tourist destination]

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Author Info
Vaz, Margarida
Dinis, Anabela

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Abstract

This article looks at the Serra da Estrela mountain range as a tourist destination in the context of the inland Portuguese tourist destinations, identifying its direct competitors as well those that complement its tourism offer. We note the changes in national tourist dynamics, with the inland regions growing at a faster rate than the coastal ones. As a tourist destination the Serra da Estrela could benefit from having the Douro (whose growth is greater) and the Central Alentejo regions (the more established inland destination) as allies. Furthermore, the Serra da Estrela needs to increase its competitive profile to compete with the Trás-os-Montes region, which presents similar competitive arguments (rural and mountain destination).

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 4706.

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Date of creation: 2007
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Handle: RePEc:pra:mprapa:4706

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Related research
Keywords: Coastal tourist destinations inland tourist destinations comparative advantages competitive advantages territorial marketing.

Find related papers by JEL classification:
R11 - Urban, Rural, and Regional Economics - - General Regional Economics - - - Analysis of Growth, Development, and Changes
M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism

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