IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/41836.html
   My bibliography  Save this paper

Caso Artcava
[Artcava Case Study: Innovation, profitability and strategic business model]

Author

Listed:
  • Mongay, Jorge
  • Enguita, Eric

Abstract

Artcava is a micro-company highly innovative in the field of sparkling wine made in Catalonia (Cava). Still the company does not takes off. It is not fully profitable due to several facts. The goal of the paper is to explore its business model from an strategic perspective Artcava es una microempresa altamente innovadora con una idea única a nivel mundial y con un muy buen know-how para llevarla a cabo. Sin embargo, esta joven empresa no acaba de despegar. Le cuesta ser rentable y sobretodo tiene problemas a la hora de capar nuevos clientes.

Suggested Citation

  • Mongay, Jorge & Enguita, Eric, 2010. "Caso Artcava [Artcava Case Study: Innovation, profitability and strategic business model]," MPRA Paper 41836, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:41836
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/41836/1/MPRA_paper_41836.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jain, Subhash C., 1983. "The evolution of strategic marketing," Journal of Business Research, Elsevier, vol. 11(4), pages 409-425, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mongay, Jorge, 2006. "Strategic Marketing. A literature review on definitions, concepts and boundaries," MPRA Paper 41840, University Library of Munich, Germany.

    More about this item

    Keywords

    strategy; business model; marketing;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:41836. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.