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Jorge Mongay

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This is information that was supplied by Jorge Mongay in registering through RePEc. If you are Jorge Mongay , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Jorge
Middle Name:
Last Name: Mongay
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RePEc Short-ID: pmo647

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Affiliation

ESIC Business & Marketing School
Location: Pozuelo de Alarcón (Madrid), Spain
Homepage: http://www.esic.edu/
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Handle: RePEc:edi:escimes (more details at EDIRC)

Works

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Working papers

  1. Mongay, Jorge & Bohlander, Anne & Lin, Tai-Chun Vicky & Nygren, Phoebe, 2012. "Foreign Direct Investment in Cambodia: The case of G.E," MPRA Paper 42885, University Library of Munich, Germany.
  2. Mongay, Jorge & Johnson, Ashia & Head, Margaret & Guenard, Camille & Kincaid, Brian, 2012. "Scotch Whisky in Thailand. Strategic implications of international alliances and product adaptation. A secondary data research case study," MPRA Paper 42735, University Library of Munich, Germany.
  3. Mongay, Jorge, 2011. "Variables en la facilidad de hacer negocios en China. Un estudio comparativo internacional a traves del informe "Doing Business"
    [Variables and their impact in the ease of doing business
    ," MPRA Paper 41865, University Library of Munich, Germany.
  4. Mongay, Jorge & Enguita, Eric, 2010. "Caso Artcava
    [Artcava Case Study: Innovation, profitability and strategic business model]
    ," MPRA Paper 41836, University Library of Munich, Germany.
  5. Mongay, Jorge, 2006. "Strategic Marketing. A literature review on definitions, concepts and boundaries," MPRA Paper 41840, University Library of Munich, Germany.

Articles

  1. Jorge Mongay Hurtado & José Torres Prunyonosa, 2011. "Los factores generadores de lealtad en clientes en un entorno b2b: estudio de casos en pymes catalanas," Contribuciones a la Economía, Grupo Eumed.net (Universidad de Málaga), issue 2011-05, May.
  2. Jorge Mongay, 2011. "Modelo De Compatibilidad Estratégica Aplicado A Procesos De Fusiones Y Adquisiciones. Un Enfoque A Través De Analíticas En Binomios Estratégicos Y Superposición Matricial," Contribuciones a la Economía, Grupo Eumed.net (Universidad de Málaga), issue 2011-02, February.

NEP Fields

2 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-DEV: Development (1) 2012-12-10. Author is listed
  2. NEP-MKT: Marketing (1) 2012-12-10. Author is listed
  3. NEP-SEA: South East Asia (2) 2012-12-10 2012-12-10. Author is listed

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