Profts and principles: Four perspectives
AbstractThis article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive legitimation from the society; an acceptable profits perspective, in which an acceptable profitability is required to assure the financial continuity; and an integrated perspective. These four perspectives are illustrated by statements from Shell reports and from interviews with managers of a large European retail company.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 21134.
Date of creation: 2001
Date of revision:
Profits; ethics; Shell reports; sustainability; triple P bottom line; win-win situation; licence to operate;
Find related papers by JEL classification:
- D69 - Microeconomics - - Welfare Economics - - - Other
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