Key Issues on Tourism Strategies
AbstractAfter an institutional request, strategic planning is usually promoted by teams coordinated by one expert in the field, by a firm or by a University. The day it is delivered there is a general feeling of frustration with the outcome. This feeling is most likely due to an incomplete diffusion process or/and to some difficulties to measure long term and intangible outcomes. In this paper we intend to overcome some of these misinterpretations, reflecting on the mostly theoretical questions popping up from recent study cases; it is essentially centred upon the lived experiences and the methodological issues that only future will assess. This paper is also an academic exercise to share with the regional science peers the life experiment we had during PETUR (Strategic Plan for Tourism in Serra Estrela - Portugal), the acronym of the work team I coordinated, which rose a number of practical questions that one should reflect upon under recent theoretical developments in social sciences involving decision and collective action. The paper is structured as follows: (1) a context introduction; (2) an international and national literature review considering then in more detail (3) some recent developments on innovation diffusion theories. The (4) section illustrates some of the initiatives we took in the case study for a the specific region in Serra da Estrela, an internal small region located in between the Portuguese Atlantic coast and the Spanish border; the (5) section is devoted to the main focus of the paper - key issues in tourism Strategies. The paper will close with the concluding remarks where private-public partnership is mostly considered a complex learning process in order to excel in innovative diffusion processes. JEL Classification: R58; L83; O22; L26; C61; H77
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 1370.
Date of creation: 16 Nov 2006
Date of revision: 16 Nov 2006
Keywords: tourism economics; planning methodology; organizational complexity; cluster strategy; Portugal;
Find related papers by JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
- O22 - Economic Development, Technological Change, and Growth - - Development Planning and Policy - - - Project Analysis
- R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-01-14 (All new papers)
- NEP-CSE-2007-01-14 (Economics of Strategic Management)
- NEP-GEO-2007-01-14 (Economic Geography)
- NEP-MKT-2007-01-14 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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"Globalization and the Inequality of Nations,"
The Quarterly Journal of Economics,
MIT Press, vol. 110(4), pages 857-80, November.
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- Krugman, Paul & Venables, Anthony J., 1995. "Globalization and the Inequality of Nations," Working Paper Series 430, Research Institute of Industrial Economics.
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