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Social media for health promotion: A visual analysis of “TB Proof” South Africa’s Facebook page

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  • Acha-Anyi, Asongu
  • Acha-Anyi, Paul
  • Asongu, Simplice
  • Tchamyou, Vanessa

Abstract

Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of social media (TB Proof South Africa‘s Facebook page) in creating tuberculosis (TB) awareness. A qualitative case study approach was used to collect data from TB Proof South Africa‘s Facebook page. An in-depth visual analysis of TB Proof South Africa’s Facebook page was carried out over a five-month period (from 1 February to 30 June 2017). The analysis of TB Proof South Africa‘s Facebook page was conducted in order to determine the use of social media for health promotion. Such a comprehensive analysis was aimed at determining if the visuals on this page create awareness on TB as an illness. Common themes were identified including, TB medication, TB patients and healthcare workers raising awareness on TB. The findings have potential implications for health promotion efforts using social media.

Suggested Citation

  • Acha-Anyi, Asongu & Acha-Anyi, Paul & Asongu, Simplice & Tchamyou, Vanessa, 2020. "Social media for health promotion: A visual analysis of “TB Proof” South Africa’s Facebook page," MPRA Paper 107239, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:107239
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    References listed on IDEAS

    as
    1. Asongu, Simplice & Odhiambo, Nicholas, 2020. "Social Media and Inclusive Human Development in Africa," MPRA Paper 103149, University Library of Munich, Germany.
    2. Asongu, Simplice A. & Uduji, Joseph I. & Okolo-Obasi, Elda N., 2019. "Homicide and social media: Global empirical evidence," Technology in Society, Elsevier, vol. 59(C).
    3. Asongu, Simplice A. & Odhiambo, Nicholas M., 2019. "Governance and social media in African countries: An empirical investigation," Telecommunications Policy, Elsevier, vol. 43(5), pages 411-425.
    4. Simplice Asongu & Nicholas M. Odhiambo, 2019. "Tourism and social media in the world: an empirical investigation," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 46(7), pages 1319-1331, November.
    5. Wolfgang Schäuble, 2012. "Doctor Honoris Causa," Society and Economy, Akadémiai Kiadó, Hungary, vol. 34(3), pages 381-385, September.
    6. Sebsibe Tadesse, 2016. "Stigma against Tuberculosis Patients in Addis Ababa, Ethiopia," PLOS ONE, Public Library of Science, vol. 11(4), pages 1-11, April.
    7. Hargreaves, J.R. & Boccia, D. & Evans, C.A. & Adato, M. & Petticrew, M. & Porter, J.D., 2011. "The social determinants of tuberculosis: from evidence to action," American Journal of Public Health, American Public Health Association, vol. 101(4), pages 654-662.
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    Cited by:

    1. Sylvain B. Ngassam & Simplice Asongu & Gildas T. Ngueleweu, 2023. "Social media use for offline political action (OPA) and corruption in Africa: impacts and transmission channels," Working Papers 23/059, European Xtramile Centre of African Studies (EXCAS).
    2. Usman, Ahmed & Ozturk, Ilhan & Ullah, Sana & Hassan, Ali, 2021. "Does ICT have symmetric or asymmetric effects on CO2 emissions? Evidence from selected Asian economies," Technology in Society, Elsevier, vol. 67(C).
    3. Li, Xue & Seah, Rachel & Wang, Xueqin & Yuen, Kum Fai, 2022. "Investigating the role of sociotechnical factors on seafarers’ psychological capital and mental well-being," Technology in Society, Elsevier, vol. 71(C).

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    More about this item

    Keywords

    Health promotion; social media; facebook; tuberculosis (TB); health communication; TB Proof South Africa;
    All these keywords.

    JEL classification:

    • I00 - Health, Education, and Welfare - - General - - - General
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • O55 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Africa

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