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Analiza problemów biznesowych
[Analysis of Business Problems]

Author

Listed:
  • Moszoro, Marian

Abstract

This book consists of a selection of unique case studies of Polish companies in various sectors. The cases, presenting both real business dilemmas and personal perspectives, are the result of extensive in-company research and advisory projects. They reconstruct the circumstances and constraints faced by managers and encapsulate the close relationships between strategic, marketing, and financial decisions in a dynamic emerging economy. The book includes an extensive introduction to the use of the case method for students and educators. The case studies are grouped by discipline and references to supplementary literature for each case study are provided.

Suggested Citation

  • Moszoro, Marian, 2010. "Analiza problemów biznesowych [Analysis of Business Problems]," MPRA Paper 101936, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:101936
    as

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    File URL: https://mpra.ub.uni-muenchen.de/101936/1/MPRA_paper_101936.pdf
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    References listed on IDEAS

    as
    1. Pablo Cardona & Carlos Rey, 2008. "Management by Missions," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-59894-2.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Case method; Case studies; Poland;
    All these keywords.

    JEL classification:

    • A2 - General Economics and Teaching - - Economic Education and Teaching of Economics
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting

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