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Promjene u upravljanju podacima koje nosi "BIG DATA"

Author

Listed:
  • Dario Šebalj

    (Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku)

  • Ana Živković

    (Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku)

Abstract

Živimo u digitalnom okruženju u kojem gotovo sve što radimo ostavlja digitalni trag. Podaci se prikupljaju iz raznih izvora - objava na društvenim mrežama, e-mailova, različitih senzora, slikovnih i video sadržaja, pretraga na tražilicama, online kupovina i mnogo drugih. Najveći razlog ovakvog rasta podataka može se naći u tehnološkom napretku budući da se danas podaci mogu lako i jeftino pohranjivati i dijeliti. Ovaj novi trend u generiranju i prikupljanju podataka zahtijeva potpuno novi pristup njihovoj obradi i analizi. Cilj ovoga rada jest da se, na temelju analize aktualnih i relevantnih izvora, prikažu stanje i trendovi u prikupljanju, obradama, analizi i korištenju podataka koji su kompleksni, brzorastući, različiti po tipu i sadržajima. U uvodu je najprije definiran problem istraživanja, zatim je istražen i objašnjen pojam „Big data“, a potom su objašnjene i njegove osnovne 4 dimenzije, odnosno aspekta. U središnjem dijelu rada prikazani su primjeri analize Big data i zanimljivih rezultata koje su te analize polučile, a poseban osvrt dan je na Big Data u menadžmentu.

Suggested Citation

  • Dario Šebalj & Ana Živković, 2016. "Promjene u upravljanju podacima koje nosi "BIG DATA"," EFOS Working Papers Series 1601, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia.
    • Handle: RePEc:osi:wpaper:1601
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    File URL: http://www.efos.unios.hr/repec/osi/wpaper/PDF/efoswp1601.pdf
    File Function: First version, May 2016
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    More about this item

    Keywords

    Big data; menadzment; podaci; SMART model;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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