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The Opportunities of Using the Metaverse from a Business Perspective

Author

Listed:
  • Radka Bauerová

    (Department of Business Economics and Management, School of Business Administration, Silesian University)

  • Ondřej Mikšík

    (Department of Business Economics and Management, School of Business Administration, Silesian University)

  • Lucie Vavrušková

    (Department of Business Economics and Management, School of Business Administration, Silesian University)

  • Kateřina Gavendová

    (Department of Business Economics and Management, School of Business Administration, Silesian University)

  • Veronika Haladejová

    (Department of Business Economics and Management, School of Business Administration, Silesian University)

  • Pavel Vavruška

    (Department of Informatics and Mathematics, School of Business Administration, Silesian University)

Abstract

Metaverse is a word so resonant in recent literature, yet so overlooked by many entrepreneurs. Despite the vast possibilities that the metaverse offers, its almost limitless nature is also responsible for the confusion that entrepreneurs may feel in connection with it. Despite the fact that it may be difficult for some to navigate the tangle of terms such as NFT, blockchain, avatar, and web 3.0, entrepreneurs should keep in mind that the metaverse is envisioned as the future evolution of the Internet, which will bring new opportunities for their businesses. The aim of this working paper is therefore to present the possibilities of the metaverse from the perspective of business opportunities. The contents of this paper are review studies on the current use and future possibilities of using the metaverse in marketing and business activities. The outcome of these studies is the definition of research directions within the research area that the authors believe are worth exploring in the future to increase knowledge that will contribute to the likelihood of metaverse acceptance as a platform for business.

Suggested Citation

  • Radka Bauerová & Ondřej Mikšík & Lucie Vavrušková & Kateřina Gavendová & Veronika Haladejová & Pavel Vavruška, 2022. "The Opportunities of Using the Metaverse from a Business Perspective," Working Papers 0072, Silesian University, School of Business Administration.
    • Handle: RePEc:opa:wpaper:0072
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    References listed on IDEAS

    as
    1. Christian Seitz & Ján Pokrivčák & Marián Tóth & Miroslav Plevný, 2017. "Online grocery retailing in Germany: an explorative analysis," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(6), pages 1243-1263, November.
    2. André van Stel & Sander Wennekers & Jolanda Hessels & Peter van der Zwan, 2012. "Global Entrepreneurship Monitor 2011 The Netherlands," Scales Research Reports A201211, EIM Business and Policy Research.
    3. Fang, Sheng & Goh, Chorching & Roberts, Mark & Xu, Lixin Colin & Zeufack, Albert, 2022. "Female entrepreneurs and productivity around the world: Rule of law, network, culture, and gender equality," World Development, Elsevier, vol. 154(C).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    avatar; metaverse; NFT; web 3.0; metaverse retailing;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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