In this article, we analyse the gains in performance of international diversified firms applied to the Eurozone, taking into account the impact of the interactive effect of both product and international diversification on this performance. We test all the conflicting relations explored in the literature of international diversification (linear, quadratic and cubic), and found that the S-curve is a more complete approach, since it considers different stages of different firms, regarding the international diversification-performance relation. Another important contributions of this article are: i) the fact we take into consideration not only account based measures of performance, but also market based measures; ii) different from previous studies, our sample is multi country and European; iii) we take into account not only manufacturing or service firms exclusively, but both together.
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Find related papers by JEL classification: F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
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