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Market Penetration and Late Entry in Mobile Telephony

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Author Info
Steffen Hoernig () (School of Economics, Universidade Nova de Lisboa)

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Abstract

We consider some two dynamic models of entry in mobile telephony, with and without strategic pricing, and taking into account market penetration at entry, locked-in consumers and tariff-mediated network externalities. We show that on/off-net differentials may reduce the possibility of entry if incumbents are large, while they have no long-run effects if there are no locked-in consumers, or reduce the difference in subscriber numbers in their presence. Asymmetric fixed-to-mobile or mobile-to-mobile termination rates increase (decrease) market share and profit of the network with the higher (lower) rate. While the fixed-to-mobile waterbed effect is not full at the network level, it will be full in the aggregate.

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File URL: http://www.netinst.org/Hoernig_08-38.pdf
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Publisher Info
Paper provided by NET Institute in its series Working Papers with number 08-38.

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Length: 28 pages
Date of creation: Oct 2008
Date of revision: Oct 2008
Handle: RePEc:net:wpaper:0838

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Web page: http://www.NETinst.org/

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Related research
Keywords: Mobile Telephony; Entry; Penetration; Mobile termination rates;

Find related papers by JEL classification:
L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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This page was last updated on 2009-11-20.


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