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Market Entry in E-Commerce

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Abstract

We analyze the behavior of start-ups in e-commerce, namely on Austria's leading price-comparison-site, a multi-product environment with almost complete information. We use weekly panel data on price-quotes of digicams, Audio/HiFi-equipment and hardware. We furthermore use advanced estimation methods, which, having only recently been introduced to IO, aim at using a minimum of modeling assumptions. Thus, being able to trace the behavior of roughly 350 start-up companies and 600 incumbents, we investigate whether start-ups have a different composition of product-portfolios, charge lower prices and offer fewer goods.

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File URL: http://www.netinst.org/Kasy_Kummer_08-23.pdf
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Bibliographic Info

Paper provided by NET Institute in its series Working Papers with number 08-23.

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Length: 34 pages
Date of creation: Sep 2008
Date of revision: Sep 2008
Handle: RePEc:net:wpaper:0823

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Web page: http://www.NETinst.org/

Related research

Keywords: nonparametric estimation; panel data; start-up; entry; e-commerce; strategic behavior; pricing;

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