Advanced Search
MyIDEAS: Login to save this paper or follow this series

The relationship between different distribution channels for movies: some lessons from the case of free television

Contents:

Author Info

  • Marco GAMBARO

    ()

Abstract

In the movie industry habit, the demand of exploitation windows next to theatres is usually related to the success in cinemas, which is assumed to orient subsequent consumption among audience. Using a data base made of 1035 movies broadcast in peak time by the six main Italian networks during the period 1993-2002, we regress movies' tv audience outcome on several independent variables as the attendance in cinemas, movie genre, country of production, temporal gap between tv and theatres, average share of the tv network on which the movie is broadcast in the transmission year. Results show a statistically significant positive relation between the success in cinemas and tv audience, nevertheless the regression prove a far more powerful positive relation with the average share of the tv network on which the movie is broadcast. In particular movies that had a scanty success in cinemas reach high audience performance if broadcast on hi-share tv networks

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://wp.demm.unimi.it/tl_files/wp/2004/DEMM-2004_024wp.pdf
Download Restriction: no

Bibliographic Info

Paper provided by Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano in its series Departmental Working Papers with number 2004-24.

as in new window
Length:
Date of creation: 01 Jan 2004
Date of revision:
Handle: RePEc:mil:wpdepa:2004-24

Contact details of provider:
Postal: Via Conservatorio 7, I-20122 Milan - Italy
Phone: +39 02 50321522
Fax: +39 02 50321505
Web page: http://www.demm.unimi.it
More information through EDIRC

Related research

Keywords:

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:mil:wpdepa:2004-24. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (DEMM Working Papers) The email address of this maintainer does not seem to be valid anymore. Please ask DEMM Working Papers to update the entry or send us the correct address.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.