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Heritage & profits: La storia come vantaggio competitivo per l'impresa

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Abstract

Historical heritage could represent a valuable distinguishing asset for the Italian companies. However, they do not always exploit this resource in full, while investing in culture is still often perceived as a sort of charity work, such as occasional acts of patronage. The article refers to the heritage factor as a strategic component which the firm could develop systematically, following a tripartite line of action. These three ideal courses of intervention will be presented through examples, suggesting future guidelines for development.

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  • Daniele Pozzi, 2016. "Heritage & profits: La storia come vantaggio competitivo per l'impresa," LIUC Papers in Economics 300, Cattaneo University (LIUC).
  • Handle: RePEc:liu:liucec:300
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    1. Franco Amatori, 2009. "Business history as history," Business History, Taylor & Francis Journals, vol. 51(2), pages 143-156.
    2. Christopher Kobrak & Andrea Schneider, 2011. "Varieties of business history: Subject and methods for the twenty-first century," Business History, Taylor & Francis Journals, vol. 53(3), pages 401-424.
    3. John Walton, 2010. "New directions in business history: Themes, approaches and opportunities," Business History, Taylor & Francis Journals, vol. 52(1), pages 1-16.
    4. Whitley, Richard, 2007. "Business Systems and Organizational Capabilities: The Institutional Structuring of Competitive Competences," OUP Catalogue, Oxford University Press, number 9780199205189.
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