Reciprocal Attention and Norm of Reciprocity in Blogging Networks
AbstractBloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers' activity with the size and structure of their network of fellow bloggers. A blogger's readership increases with his activity, while bloggers who read back proportionally fewer of their readers tend also to be more active. We find evidence that those bloggers who read back proportionally fewer of their readers have less readers than bloggers who reciprocate more, but tend to receive more comments per posts.
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Bibliographic InfoPaper provided by Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics in its series Jena Economic Research Papers with number 2010-020.
Date of creation: 22 Mar 2010
Date of revision:
Blogs; Bloggers; Community; Friendship; Internet; LiveJournal; Reciprocity; Social Media; Social Networks; Social Norms; Web 2.0; Weblogs;
Other versions of this item:
- Alexia Gaudeul & Chiara Peroni, 2010. "Reciprocal attention and norm of reciprocity in blogging networks," Economics Bulletin, AccessEcon, vol. 30(3), pages 2230-2248.
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
- H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Social and Economic Stratification
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-04-11 (All new papers)
- NEP-CUL-2010-04-11 (Cultural Economics)
- NEP-ICT-2010-04-11 (Information & Communication Technologies)
- NEP-NET-2010-04-11 (Network Economics)
- NEP-SOC-2010-04-11 (Social Norms & Social Capital)
You can help add them by filling out this form.
Blog mentionsAs found by EconAcademics.org, the blog aggregator for Economics research:
- Reciprocity in blogging networks
by Economic Logician in Economic Logic on 2010-05-10 14:13:00
- Reciprocal Attention and Norm of Reciprocity in Blogging Networks
by jccavalcanti in JCC.com on 2010-04-14 15:23:12
- Alexia Gaudeul & Caterina Giannetti, 2011.
"The role of reciprocation in social network formation, with an application to blogging,"
Jena Economic Research Papers
2011-015, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Gaudeul, Alexia & Giannetti, Caterina, 2011. "The role of reciprocation in social network formation, with an application to blogging," MPRA Paper 34094, University Library of Munich, Germany.
- Alexia Gaudeul & Caterina Giannetti, 2012. "The role of reciprocation in social network formation, with an application to blogging," Jena Economic Research Papers 2012-031, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Antoci, Angelo & Sabatini, Fabio & Sodini, Mauro, 2011. "Bowling alone but tweeting together: the evolution of human interaction in the social networking era," MPRA Paper 34232, University Library of Munich, Germany.
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