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Reciprocal Attention and Norm of Reciprocity in Blogging Networks

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Author Info

  • Alexia Gaudeul

    ()
    (Graduate School "Human Behavior in Social and Economic Change", Friedrich Schiller University, Jena)

  • Chiara Peroni

    ()
    (Statec & Centre de Recherche Publique Henri Tudor)

Abstract

Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers' activity with the size and structure of their network of fellow bloggers. A blogger's readership increases with his activity, while bloggers who read back proportionally fewer of their readers tend also to be more active. We find evidence that those bloggers who read back proportionally fewer of their readers have less readers than bloggers who reciprocate more, but tend to receive more comments per posts.

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Bibliographic Info

Paper provided by Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics in its series Jena Economic Research Papers with number 2010-020.

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Date of creation: 22 Mar 2010
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Handle: RePEc:jrp:jrpwrp:2010-020

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Related research

Keywords: Blogs; Bloggers; Community; Friendship; Internet; LiveJournal; Reciprocity; Social Media; Social Networks; Social Norms; Web 2.0; Weblogs;

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Citations

Blog mentions

As found by EconAcademics.org, the blog aggregator for Economics research:
  1. Reciprocity in blogging networks
    by Economic Logician in Economic Logic on 2010-05-10 14:13:00
  2. Reciprocal Attention and Norm of Reciprocity in Blogging Networks
    by jccavalcanti in JCC.com on 2010-04-14 15:23:12
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Cited by:
  1. Alexia Gaudeul & Caterina Giannetti, 2012. "The role of reciprocation in social network formation, with an application to blogging," Jena Economic Research Papers 2012-031, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
  2. Antoci, Angelo & Sabatini, Fabio & Sodini, Mauro, 2011. "Bowling alone but tweeting together: the evolution of human interaction in the social networking era," MPRA Paper 34232, University Library of Munich, Germany.

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  1. Блог in Wikipedia Macedonian ne '')
  2. Blog in Wikipedia English ne '')
  3. Economic Logic blog

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