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Kann man mit Gutscheinen die Weiterbildungsbeteiligung steigern? Resultate aus einem wissenschaftlichen Feldexperiment

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Author Info

  • Dolores Messer

    (Institute of Economics, University of Berne)

  • Stefan C. Wolter

    ()
    (Institute of Economics, University of Berne)

Abstract

Dieser Aufsatz fasst Resultate aus einem einzigartigen Experiment mit Weiterbildungsgutscheinen zusammen. Im Jahr 2006 wurden 2'400 Personen ein Weiterbildungsgutschein zugestellt, der sie zur Bezahlung einer frei gewählten Weiterbildung berechtigte. Das Nutzungsverhalten kann mit einer Kontrollgruppe von rund 14'000 Personen verglichen werden. Die Durchführung des Feldexperimentes garantierte, dass sowohl Experimental-, wie Kontrollgruppe in ihrem natürlichen Umfeld beobachtet werden konnten und sich nicht bewusst waren Teil eines Experimentes zu sein. Das Experiment zeigt, dass der Gutschein kausal eine Steigerung der Weiterbildungsbeteiligung von fast 20% bewirkt hat. Allerdings wird diese Steigerung mit einem Mitnahmeeffekt von über 60% erkauft, welcher die Effizienz der Massnahme in Frage stellt.

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Bibliographic Info

Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Economics of Education Working Paper Series with number 0042.

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Length: 22 pages
Date of creation: Feb 2009
Date of revision:
Handle: RePEc:iso:educat:0042

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Related research

Keywords: Feldexperiment; Weiterbildung; Gutscheine;

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