IDEAS home Printed from https://ideas.repec.org/p/hal/wpaper/hal-01460086.html
   My bibliography  Save this paper

Comment expliquer le succès du drive ? La logistique et le marketing comme premiers éléments de réponse

Author

Listed:
  • Bruno Durand

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Magali Jara

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Cette recherche exploratoire s'intéresse au développement du drive, une formule qui répond aux impératifs sociétaux de consommateurs pressés et qui s'inscrit dans la logique du développement multi-canal des réseaux de distribution. Notre communication souhaite, donc, étudier les fondements théoriques du drive, ce qui revient à questionner des dimensions, à la fois, d'ordre logistique et d'ordre marketing. Les contributions logistiques soulignent une mutation progressive des organisations existantes, qui semble se traduire par une hybridation des modèles de base de la cyber-épicerie. Quant aux apports marketing, ils tendent à montrer que la construction d'une image forte du drive repose sur le transfert des associations d'image du capital-enseigne.

Suggested Citation

  • Bruno Durand & Magali Jara, 2017. "Comment expliquer le succès du drive ? La logistique et le marketing comme premiers éléments de réponse," Working Papers hal-01460086, HAL.
    • Handle: RePEc:hal:wpaper:hal-01460086
    Note: View the original document on HAL open archive server: https://hal.science/hal-01460086
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01460086/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Magali Jara & Gérard Cliquet, 2012. "Retail brand equity: Conceptualization and measurement," Post-Print halshs-00675161, HAL.
    2. Gérard Baglin & Olivier Bruel & Alain Garreau & Michel Greif & Laoucine Kerbache & Christian van Delft, 2005. "Management industriel et logistique," Post-Print hal-00655497, HAL.
    3. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    4. Jara, Magali & Cliquet, Gérard, 2012. "Retail brand equity: Conceptualization and measurement," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 140-149.
    5. Cindy Lombart & Didier Louis, 2012. "La personnalité de l'enseigne : un outil de marketing relationnel," Post-Print hal-00956957, HAL.
    6. Bruno Durand & Marie-Pascale Senkel, 2007. "La logistique de l’épicerie en ligne : vers une différenciation des solutions," Post-Print halshs-02914882, HAL.
    7. Florence Kremer & Catherine Viot, 2012. "How store brands build retailer brand image," Post-Print hal-01803720, HAL.
    8. Bruno Durand & Jesus Gonzalez-Feliu, 2012. "Impacts of Proximity Deliveries on e-Grocery Trips," Post-Print halshs-00795425, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Swoboda, Bernhard & Weindel, Julia & Hälsig, Frank, 2016. "Predictors and effects of retail brand equity – A cross-sectoral analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 265-276.
    2. Londoño, Juan Carlos & Elms, Jonathan & Davies, Keri, 2016. "Conceptualising and measuring consumer-based brand–retailer–channel equity," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 70-81.
    3. Lombart, Cindy & Louis, Didier, 2016. "Sources of retailer personality: Private brand perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 117-125.
    4. Guido Cristini & Cristina Zerbini & Elisa Martini, 2021. "Store Brand Equity: An Explorative Study," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(11), pages 122-122, July.
    5. Willems, Kim, 2022. "Brand personality appeal in retailing: Comparing fashion- and grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    6. Bruno Durand, 2010. "E-Commerce And City Logistics: When The Sustainable Development Gets Involved In It … [E-Commerce Et Logistique Urbaine : Quand Le Developpement Durable S'En Mele…]," Post-Print hal-01770398, HAL.
    7. Kim, Woohyoung & Kim, Hyun & Hwang, Jinsoo, 2020. "Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    8. Schmidt, Holger J. & Mason, Roger & Steenkamp, Pieter & Mugobo, Virimai, 2017. "Does brand orientation contribute to retailers’ success? An empirical study in the South African market," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 210-222.
    9. Bruno Durand, 2010. "Logistic strategies of French e-grocery [L'épicerie électronique française sous l'angle de la logistique]," Post-Print hal-01808664, HAL.
    10. Murray, John & Elms, Jonathan & Teller, Christoph, 2017. "Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 147-156.
    11. Ray, Arghya & Bala, Pradip Kumar & Chakraborty, Shibashish & Dasgupta, Shilpee A., 2021. "Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    12. Kalle Nuortimo & Janne Harkonen, 2019. "Establishing an automated brand index based on opinion mining: analysis of printed and social media," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 141-151, September.
    13. Jiang, Kai & Luk, Sherriff Ting-kwong & Cardinali, Silvio, 2018. "The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets," Journal of Business Research, Elsevier, vol. 86(C), pages 374-385.
    14. Magali Jara & Jean-Marc Ferrandi, 2017. "Standard retail brand equity: antecedents and sustainable developments," Working Papers hal-01465177, HAL.
    15. Krystallis, Athanasios & Chrysochou, Polymeros, 2014. "The effects of service brand dimensions on brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 139-147.
    16. Katsumata, Sotaro & Nishimoto, Akihiro & Kannan, P.K., 2023. "Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    17. Chi Zhang & Douglas W. Vorhies & Wenkai Zhou, 2023. "An integrated model of retail brand equity: the role of consumer shopping experience and shopping value," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 398-413, September.
    18. Jose Ribamar Siqueira & Michael Bendixen & Felipe Reinoso-Carvalho & Raffaele Campo, 2023. "Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 186-201, June.
    19. Anselmsson, Johan & Burt, Steve & Tunca, Burak, 2017. "An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 194-203.
    20. Bruno Durand, 2009. "When the durability questions e-logistics … [Quand la durabilité interpelle l'e-logistique…]," Post-Print hal-01799622, HAL.

    More about this item

    Keywords

    cyber-épicerie; drive; logistique; marketing; personnalité de l’enseigne;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:wpaper:hal-01460086. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.