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D'artisan traditionnel à marque artisan : quelle perception de l'artisan par le consommateur ?

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  • Jonathan Dezecot

    (GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université)

  • Nathalie Fleck

    (GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université)

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  • Jonathan Dezecot & Nathalie Fleck, 2017. "D'artisan traditionnel à marque artisan : quelle perception de l'artisan par le consommateur ?," Post-Print halshs-02952967, HAL.
    • Handle: RePEc:hal:journl:halshs-02952967
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02952967
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    References listed on IDEAS

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    1. repec:dau:papers:123456789/3556 is not listed on IDEAS
    2. Fatiha Fort & François Fort, 2006. "Alternatives marketing pour les produits de terroir," Revue française de gestion, Lavoisier, vol. 162(3), pages 145-159.
    3. Marc Filser, 1998. "Taille critique et stratégie du distributeur - Analyse théorique et implications managériales," Post-Print halshs-02925795, HAL.
    4. Michael B. Beverland & Francis J. Farrelly, 2010. "The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 838-856, February.
    5. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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