IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-02914427.html
   My bibliography  Save this paper

Lead user et leader d’opinion : deux cibles majeures au service de l'innovation

Author

Listed:
  • Amina Béji-Bécheur

    (OEP - Organisation, Efficacité, Production - CNRS - Centre National de la Recherche Scientifique)

  • Mathilde Gollety

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

Napster, le VTT, Linux, sont autant de produits ou services développés par des consommateurs appelés lead users par von Hippel. Profil peu étudié en France, le lead user joue pourtant un rôle important dans le processus d'innovation. Au côté du lead user, le leader d'opinion, plus étudié, a une responsabilité dans la diffusion de l'innovation. En quoi le lead user se différencie-t-il du leader d'opinion, auquel il est souvent associé ? Au travers de deux terrains, l'un en France, l'autre aux États-Unis, cet article confirme que le lead user et le leader d'opinion sont deux concepts distincts mais complémentaires. La prise en compte de ces deux cibles permet d'envisager une démarche marketing opérationnelle qui intègre le client-utilisateur en amont et en aval du processus d'innovation.

Suggested Citation

  • Amina Béji-Bécheur & Mathilde Gollety, 2007. "Lead user et leader d’opinion : deux cibles majeures au service de l'innovation," Post-Print halshs-02914427, HAL.
    • Handle: RePEc:hal:journl:halshs-02914427
    DOI: 10.7193/DM.048.21.34
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wided Batat & Audrey Bonnemaizon, 2010. "Crossed Glances on the Perception of Consumer Competencies within the Energy Sector: The Case of a French Energy Supplier," Post-Print halshs-00527920, HAL.
    2. Alice Sohier & Romain Sohier, 2015. "Rock Festival Volunteer, Exalted Consumption’S Experience [Benevole De Festival Rock, Une Experience De Consommation Sublimee]," Post-Print hal-01885791, HAL.
    3. Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon, 2010. "La Compétence Du Consommateur : État D'Avancement De La Recherche," Post-Print hal-01423621, HAL.
    4. Oleg Curbatov, 2013. "The 'Knowledge Marketing': A New Trend In A Management Science World," Post-Print hal-01509370, HAL.
    5. Oleg Curbatov & Marie Louyot-Gallicher, 2014. "La prise de conscience et les compétences du client dans les situations de précarisation : vers un modèle du '4D Knowledge Marketing' au service de la Stratégie Europe 2020," Post-Print hal-01491108, HAL.
    6. Hurmelinna-Laukkanen, Pia & Nätti, Satu & Pikkarainen, Minna, 2021. "Orchestrating for lead user involvement in innovation networks," Technovation, Elsevier, vol. 108(C).
    7. Audrey Bonnemaizon & Wided Batat, 2011. "How competent are consumers? The case of the energy sector in Francei," Post-Print hal-01135360, HAL.
    8. Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2010. "Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie," Post-Print hal-01423674, HAL.
    9. Oleg Curbatov & Marie Louyot-Gallicher, 2011. "The Knowledge Marketing and competencies of customer for the co-creation [Le Knowledge Marketing et les compétences du consommateur au service de la co-création]," Post-Print hal-01490066, HAL.
    10. Linda Hamdi-Kidar & Cyrielle Vellera, 2012. "What drives lead users to become users entrepreneurs ? an exploratory study of motivations," Post-Print halshs-00851319, HAL.
    11. Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon & Tatyana T.V. Teletska, 2010. "La « Competence Du Consommateur » Dans Le Renouvellement Des Theories Du Marketing," Post-Print hal-01490168, HAL.
    12. Oleg Curbatov & Marie Louyot-Gallicher, 2017. "The 'Knowledge Marketing': a way of TCR « Transformative Consumer Research » through awareness of consumer's skills [Le 'Knowledge Marketing' : une voie de la TCR « Transformative Consumer Research," Post-Print hal-01422850, HAL.
    13. Emmanuelle Le Nagard & Fanny Reniou, 2013. "Co-innover avec les clients : entre intérêt et réticence pour les entreprises grand public," Post-Print hal-01322865, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-02914427. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.