Advanced Search
MyIDEAS: Login to save this paper or follow this series

Résoudre ou atténuer le problème en cas de crise ?

Contents:

Author Info

  • Sonia Capelli

    ()
    (CRCGM - Centre de Recherche Clermontois de Gestion et Management - Université d'Auvergne - Clermont-Ferrand I)

  • Pascal Legrand

    ()
    (CRCGM - Centre de Recherche Clermontois de Gestion et Management - Université d'Auvergne - Clermont-Ferrand I)

  • William Sabadie

    ()
    (EA3713 - Centre de Recherche Magellan - Université de Lyon - Université Jean Moulin - Lyon III)

Registered author(s):

    Abstract

    Les recherches sur les stratégies de communication en réponse à une crise ont le plus souvent comparé l'efficacité de stratégies extrêmes visant à résoudre le problème : les stratégies de type " déni " et de type " rédemption ". Pourtant, la littérature identifie des stratégies intermédiaires visant à atténuer la crise. Cette communication s'attache donc à comparer l'impact de deux d'entre elles : une stratégie de déresponsabilisation (justification par la généralisation de la pratique aux concurrents) et une stratégie de minimisation des conséquences (renforcement : mise en avant des côtés positifs de la pratique). Seule la stratégie de minimisation des conséquences est plus efficace que le déni, et ce uniquement pour diminuer l'intention de boycott.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://halshs.archives-ouvertes.fr/docs/00/68/53/10/PDF/Communication_de_crise_afm2012.pdf
    Download Restriction: no

    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number halshs-00685310.

    as in new window
    Length:
    Date of creation: 09 May 2012
    Date of revision:
    Publication status: Published - Presented, XXVIIIème congrès international de l'Association Française du Marketing, 2012, Brest, France
    Handle: RePEc:hal:journl:halshs-00685310

    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00685310
    Contact details of provider:
    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: communication de crise; responsabilité; déni; renforcement; boycott;

    This paper has been announced in the following NEP Reports:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Andrew John & Jill Klein, 2003. "The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice," Management Science, INFORMS, vol. 49(9), pages 1196-1209, September.
    2. Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. " Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, University of Chicago Press, vol. 28(3), pages 399-417, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00685310. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.