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Grocery shopping and Internet: exploring French consumers' perceptions of the hypermarket and cybermarket format

Author

Listed:
  • Karine Picot-Coupey

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Elodie Huré

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Christine Petr

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

The e-commerce growth is questioning traditional retail formats and spatial consumer behaviour theories. Information and Communication Technologies (ICT), especially Internet, now play a major role in retailing. With the stagnation of the hypermarket format in France, developing ICT could be a way for grocery retail companies to grow again. Some questions arise concerning the consumers' acceptance of these new technologies for food retailing. Which associations and perceived usages can be imagined by the consumer between ICT on the one hand, and his/her favorite store on the other hand? To what extent could consumers integrate ICT in their current or in future grocery shopping behaviours? Within this context, this paper focuses on the "consumer-store" relationships. The research aims at exploring consumers' perceptions of hypermarket and cybermarket formats for grocery shopping. The methodology is qualitative and based on 18 semi-structured interviews and on three focus groups of French consumers. Results show that the hypermarket format continues to make sense for customers while the cybermarket format remains unclear for French consumers except for two targets "the organised" and the "grumblers".

Suggested Citation

  • Karine Picot-Coupey & Elodie Huré & Gérard Cliquet & Christine Petr, 2009. "Grocery shopping and Internet: exploring French consumers' perceptions of the hypermarket and cybermarket format," Post-Print halshs-00428515, HAL.
    • Handle: RePEc:hal:journl:halshs-00428515
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    Cited by:

    1. Goethals, Frank & Leclercq-Vandelannoitte, Aurélie & Tütüncü, Yazgi, 2012. "French consumers' perceptions of the unattended delivery model for e-grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 133-139.
    2. Vyt, Dany & Jara, Magali & Cliquet, Gérard, 2017. "Grocery pickup creation of value: Customers’ benefits vs. spatial dimension," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 145-153.
    3. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    4. Ellen Van Droogenbroeck & Léon Van Hove, 2021. "Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model," ULB Institutional Repository 2013/324918, ULB -- Universite Libre de Bruxelles.
    5. Ellen Van Droogenbroeck & Leo Van Hove, 2021. "Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model," Sustainability, MDPI, vol. 13(8), pages 1-27, April.
    6. Vyt, Dany & Jara, Magali & Mevel, Olivier & Morvan, Thierry & Morvan, Nélida, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," International Journal of Production Economics, Elsevier, vol. 248(C).
    7. Dany Vyt & Magali Jara & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2017. "Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire," Post-Print halshs-01806406, HAL.
    8. Baray, Jérôme & Cliquet, Gérard, 2013. "Optimizing locations through a maximum covering/p-median hierarchical model: Maternity hospitals in France," Journal of Business Research, Elsevier, vol. 66(1), pages 127-132.
    9. Magali Jara & Dany Vyt & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2018. "Measuring customers benefits of click and collect," Post-Print halshs-01806403, HAL.

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