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Customer Relationships, Corporate Social Responsibility, and Stock Price Reaction: Lessons from China during Health Crisis Times

Author

Listed:
  • S. Boubaker

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Zhenya Liu

    (Renming University of China, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Yaosong Zhan

    (Renming University of China)

Abstract

This paper studies the effect of corporate social responsibility (CSR) and customer relationships on the stock price during the COVID-19 pandemic. The empirical results show that CSR practices improve firms' resilience to the negative health crisis shocks. The functional principal component analysis helps display the relationship between CSR and cumulative abnormal returns (CAR). It shows that CSR practices improve customers' cooperation willingness. Customers of high-CSR firms pay invoices faster during the crisis, which results in less increment of accounts receivable. Hence, high-CSR firms gain more cash support from their customers to overcome the COVID-19 pandemic, resulting in higher cumulative abnormal returns. \textcopyright 2022 Elsevier Inc.

Suggested Citation

  • S. Boubaker & Zhenya Liu & Yaosong Zhan, 2022. "Customer Relationships, Corporate Social Responsibility, and Stock Price Reaction: Lessons from China during Health Crisis Times," Post-Print hal-04452665, HAL.
    • Handle: RePEc:hal:journl:hal-04452665
    DOI: 10.1016/j.frl.2022.102699
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    Cited by:

    1. Malik, Ihtisham A. & Chowdhury, Hasibul & Alam, Md Samsul, 2023. "Equity market response to natural disasters: Does firm's corporate social responsibility make difference?," Global Finance Journal, Elsevier, vol. 55(C).
    2. Bhaskar, Ratikant & Bansal, Shashank & Abbassi, Wajih & Pandey, Dharen Kumar, 2023. "CEO compensation and CSR: Economic implications and policy recommendations," Economic Analysis and Policy, Elsevier, vol. 79(C), pages 232-256.
    3. Zhe Ji & Radouane Abdoune, 2023. "Corporate Social Responsibility Disclosure and Performance in China: Does the Background of Foreign Women Directors Matter?," Sustainability, MDPI, vol. 15(13), pages 1-23, June.
    4. Cao Dinh Kien & Nguyen Huu That, 2022. "Innovation Capabilities in the Banking Sector Post-COVID-19 Period: The Moderating Role of Corporate Governance in an Emerging Country," IJFS, MDPI, vol. 10(2), pages 1-14, June.
    5. Komath, Muhammed Aslam Chelery & Doğan, Murat & Sayılır, Özlem, 2023. "Impact of corporate governance and related controversies on the market value of banks," Research in International Business and Finance, Elsevier, vol. 65(C).
    6. Joel Hinaunye Eita & Charles Raoul Tchuinkam Djemo, 2022. "Quantifying Foreign Exchange Risk in the Selected Listed Sectors of the Johannesburg Stock Exchange: An SV-EVT Pairwise Copula Approach," IJFS, MDPI, vol. 10(2), pages 1-29, April.
    7. Li, Bo & Liu, Zhenya & Teka, Hanen & Wang, Shixuan, 2023. "The evolvement of momentum effects in China: Evidence from functional data analysis," Research in International Business and Finance, Elsevier, vol. 64(C).
    8. Imen Khanchel & Naima Lassoued & Rym Gargoury, 2023. "CSR and firm value: is CSR valuable during the COVID 19 crisis in the French market?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(2), pages 575-601, June.

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