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La Reduction Du Risque Alimentaire : Cadre Theorique Et Proposition D'Un Modele Explicatif De Decision D'Achat Presentant Le Role De La Confiance

Author

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  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

The aim of this paper is to understand the act of food. We will present the results of an empirical research based on meat purchase, wich reveals the importance of trust. Then we will present a théorical model including trust in transmitter in risk reduction.

Suggested Citation

  • Paul-Emmanuel Pichon, 2003. "La Reduction Du Risque Alimentaire : Cadre Theorique Et Proposition D'Un Modele Explicatif De Decision D'Achat Presentant Le Role De La Confiance," Post-Print hal-04086934, HAL.
    • Handle: RePEc:hal:journl:hal-04086934
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04086934
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    File URL: https://univ-tlse2.hal.science/hal-04086934/document
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    References listed on IDEAS

    as
    1. Lucie Sirieix & Pierre-Louis Dubois, 1999. "Vers un modèle qualité-satisfaction intégrant la confiance?," Post-Print hal-02018476, HAL.
    2. Nathalie Guibert, 1999. "La confiance en marketing : Fondements et applications," Post-Print hal-02018437, HAL.
    3. repec:dau:papers:123456789/1607 is not listed on IDEAS
    4. P. Volle, 1995. "Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique," Post-Print hal-02016754, HAL.
    Full references (including those not matched with items on IDEAS)

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