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Message and Medium

Author

Listed:
  • Antti Ainamo
  • Chris Mc Kenna

    (Saïd Business School - University of Oxford)

Abstract

A century ago, management consulting as we know it all but did not exist. The management consulting industry emerged and structured itself in the twentieth century, growing then very rapidly. In today's capitalist landscape, it has become a significant actor (Kennedy Information Research Group on-line). Historically, the changing needs of a stable group of large corporate clients were driving growth. In time, however, growth also came from the exploration of uncharted territories – new clients, new industries but also new countries. From traditional engagements with private for profit firms essentially involved in the manufacturing, marketing and distribution of goods, consulting firms have made inroads in the service and non profit sectors as well as in semi-public and public organizations. From the mid-1960s, they have also rapidly internationalized their activities from a mostly American base, often becoming in the process multinational or even global firms. [First paragraph]

Suggested Citation

  • Antti Ainamo & Chris Mc Kenna, 2003. "Message and Medium," Post-Print hal-03586875, HAL.
    • Handle: RePEc:hal:journl:hal-03586875
    Note: View the original document on HAL open archive server: https://sciencespo.hal.science/hal-03586875
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    References listed on IDEAS

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