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Le détournement publicitaire sur les réseaux sociaux en lien avec une cause éthique et ses conséquences sur la confiance envers la marque

Author

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  • Jean-François Toti

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Oliviane Brodin

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jean-François Toti & Oliviane Brodin, 2017. "Le détournement publicitaire sur les réseaux sociaux en lien avec une cause éthique et ses conséquences sur la confiance envers la marque," Post-Print hal-03350232, HAL.
    • Handle: RePEc:hal:journl:hal-03350232
    Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03350232
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    References listed on IDEAS

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    4. Jean Frisou, 2000. "Confiance interpersonnelle et engagement : Une réorientation béhavioriste," Post-Print hal-02018561, HAL.
    5. Johanna Gummerus & Veronica Liljander & Emil Weman & Minna Pihlström, 2012. "Customer engagement in a Facebook brand community," Management Research Review, Emerald Group Publishing Limited, vol. 35(9), pages 857-877, August.
    6. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    7. P. Gurviez & M. Korchia, 2002. "Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque," Post-Print hal-02020609, HAL.
    8. Beales, Howard & Craswell, Richard & Salop, Steven C, 1981. "The Efficient Regulation of Consumer Information," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 491-539, December.
    9. Stayman, Douglas M & Aaker, David A, 1988. "Are All the Effects of Ad-Induced Feelings Mediated by A(subscript)Ad?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 368-733, December.
    10. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
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