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Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Author

Listed:
  • Victor Mejía

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Philippe Aurier
  • Richard Huaman-Ramirez

Abstract

No abstract is available for this item.

Suggested Citation

  • Victor Mejía & Philippe Aurier & Richard Huaman-Ramirez, 2021. "Disentangling the respective impacts of assortment size and alignability on perceived assortment variety," Post-Print hal-03126705, HAL.
  • Handle: RePEc:hal:journl:hal-03126705
    DOI: 10.1016/j.jretconser.2020.102386
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    Cited by:

    1. Philippe Aurier & Victor D. Mejía, 2021. "The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1244-1266, November.
    2. Ladeira, Wagner & Rasul, Tareq & Perin, Marcelo Gattermann & Santini, Fernando, 2023. "The bright side of disorganization: When surprise generates low-price signals," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    3. Charles Hugh Wilkie, Dean & Mirzaei, Abas & Pham, Ngoc & Johnson, Lester W., 2022. "Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects," Journal of Business Research, Elsevier, vol. 149(C), pages 434-447.

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