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La perception de la perte de contrôle dans la relation de magasinage : proposition d'une échelle de mesure

Author

Listed:
  • Patrice Cottet

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Magali Muraro

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Francis Vibert

Abstract

This research explores the conceptualisation and the importance of the consumer's perceived control in the retail relationship. Then with the use of a sample of real shoppers, a scale of measure of the loss of the perceived control is proposed.

Suggested Citation

  • Patrice Cottet & Magali Muraro & Francis Vibert, 2006. "La perception de la perte de contrôle dans la relation de magasinage : proposition d'une échelle de mesure," Post-Print hal-02605429, HAL.
    • Handle: RePEc:hal:journl:hal-02605429
    Note: View the original document on HAL open archive server: https://hal.univ-reims.fr/hal-02605429
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    References listed on IDEAS

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