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Extensions, Intensities and the Convergent Advertisement

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  • Helene de Burgh-Woodman

    (The University of Notre Dame [Sydney])

Abstract

Convergence media disrupts how advertising is constructed, disseminated and used by consumers. This paper asks whether assemblage thinking can be mobilized to apprehend this new advertising/consumer landscape. If viewed as complex assemblages, rather than as texts or persuasive devices, a more reflexive theoretical frame for convergent advertising may evolve.

Suggested Citation

  • Helene de Burgh-Woodman, 2017. "Extensions, Intensities and the Convergent Advertisement," Post-Print hal-02395468, HAL.
    • Handle: RePEc:hal:journl:hal-02395468
    Note: View the original document on HAL open archive server: https://hal.science/hal-02395468
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    File URL: https://hal.science/hal-02395468/document
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    References listed on IDEAS

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