IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02354136.html
   My bibliography  Save this paper

Users' Involvement in Value Co‐Creation: The More the Better?

Author

Listed:
  • Benoît Desmarchelier

    (CLERSÉ - Centre Lillois d’Études et de Recherches Sociologiques et Économiques - UMR 8019 - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Faridah Djellal

    (CLERSÉ - Centre Lillois d’Études et de Recherches Sociologiques et Économiques - UMR 8019 - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Faïz Gallouj

    (CLERSÉ - Centre Lillois d’Études et de Recherches Sociologiques et Économiques - UMR 8019 - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

Literature on value co-creation often postulates that a greater degree of co-production increases the potential of value co-creation. To test this hypothesis , we build a computational model of value proposition inspired by March's model of organizational learning (1991[24]). The model allows to represent various cases of co-creation: (i) without co-production, (ii) with downstream co-production, and (iii) with upstream co-production. Repeated simulations are partly supporting the literature. On one hand, we find that deeper involvement of consumers into the value offering process increases the potential for value co-creation. One the other hand, we find that co-production can increase inequalities of satisfaction among consumers. Also, while scenarios with learning consumers offer the highest potential for value co-creation, a negative relationship emerges between the number of learning consumers and organizational performance. We thank the two anonymous reviewers for their very insightful comments on an earlier version of this paper. This paper draws on a research carried out within the Co-Val project, funded by the European Commission under the Horizon 2020 framework.

Suggested Citation

  • Benoît Desmarchelier & Faridah Djellal & Faïz Gallouj, 2019. "Users' Involvement in Value Co‐Creation: The More the Better?," Post-Print hal-02354136, HAL.
    • Handle: RePEc:hal:journl:hal-02354136
    DOI: 10.1111/emre.12365
    Note: View the original document on HAL open archive server: https://hal.science/hal-02354136
    as

    Download full text from publisher

    File URL: https://hal.science/hal-02354136/document
    Download Restriction: no
    File URL: https://libkey.io/10.1111/emre.12365?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gerald C. Kane & Maryam Alavi, 2007. "Information Technology and Organizational Learning: An Investigation of Exploration and Exploitation Processes," Organization Science, INFORMS, vol. 18(5), pages 796-812, October.
    2. Alessandro Lomi & Erik R. Larsen & Filippo Carlo Wezel, 2010. "Getting There: Exploring the Role of Expectations and Preproduction Delays in Processes of Organizational Founding," Organization Science, INFORMS, vol. 21(1), pages 132-149, February.
    3. Daniel A. Levinthal, 1997. "Adaptation on Rugged Landscapes," Management Science, INFORMS, vol. 43(7), pages 934-950, July.
    4. Holland, John H & Miller, John H, 1991. "Artificial Adaptive Agents in Economic Theory," American Economic Review, American Economic Association, vol. 81(2), pages 365-371, May.
    5. Joshua M. Epstein & Robert L. Axtell, 1996. "Growing Artificial Societies: Social Science from the Bottom Up," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262550253, December.
    6. James G. March, 1991. "Exploration and Exploitation in Organizational Learning," Organization Science, INFORMS, vol. 2(1), pages 71-87, February.
    7. Stephen J. Mezias & Mary Ann Glynn, 1993. "The three faces of corporate renewal: Institution, revolution, and evolution," Strategic Management Journal, Wiley Blackwell, vol. 14(2), pages 77-101, February.
    8. Theresa K. Lant & Stephen J. Mezias, 1992. "An Organizational Learning Model of Convergence and Reorientation," Organization Science, INFORMS, vol. 3(1), pages 47-71, February.
    9. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    10. Horst Hanusch & Andreas Pyka (ed.), 2007. "Elgar Companion to Neo-Schumpeterian Economics," Books, Edward Elgar Publishing, number 2973.
    11. Daniel A. Levinthal & James G. March, 1993. "The myopia of learning," Strategic Management Journal, Wiley Blackwell, vol. 14(S2), pages 95-112, December.
    12. Bill McKelvey, 1999. "Avoiding Complexity Catastrophe in Coevolutionary Pockets: Strategies for Rugged Landscapes," Organization Science, INFORMS, vol. 10(3), pages 294-321, June.
    13. Desmarchelier, Benoît & Fang, Eddy S., 2016. "National culture and innovation diffusion. Exploratory insights from agent-based modeling," Technological Forecasting and Social Change, Elsevier, vol. 105(C), pages 121-128.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christina Fang & Daniel Levinthal, 2009. "Near-Term Liability of Exploitation: Exploration and Exploitation in Multistage Problems," Organization Science, INFORMS, vol. 20(3), pages 538-551, June.
    2. Jerker Denrell & James G. March, 2001. "Adaptation as Information Restriction: The Hot Stove Effect," Organization Science, INFORMS, vol. 12(5), pages 523-538, October.
    3. Jerker. Denrell & Christina. Fang & Daniel A. Levinthal, 2004. "From T-Mazes to Labyrinths: Learning from Model-Based Feedback," Management Science, INFORMS, vol. 50(10), pages 1366-1378, October.
    4. Oliver Baumann, 2015. "Models of complex adaptive systems in strategy and organization research," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 14(2), pages 169-183, November.
    5. Christina Fang & Jeho Lee & Melissa A. Schilling, 2010. "Balancing Exploration and Exploitation Through Structural Design: The Isolation of Subgroups and Organizational Learning," Organization Science, INFORMS, vol. 21(3), pages 625-642, June.
    6. June-Young Kim & Ji-Yub (Jay) Kim & Anne S. Miner, 2009. "Organizational Learning from Extreme Performance Experience: The Impact of Success and Recovery Experience," Organization Science, INFORMS, vol. 20(6), pages 958-978, December.
    7. Philip Anderson, 1999. "Perspective: Complexity Theory and Organization Science," Organization Science, INFORMS, vol. 10(3), pages 216-232, June.
    8. Juha Uotila, 2018. "Punctuated equilibrium or ambidexterity: dynamics of incremental and radical organizational change over time," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 27(1), pages 131-148.
    9. Edoardo Mollona, 2008. "Computer simulation in social sciences," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 12(2), pages 205-211, May.
    10. Friederike Wall, 2016. "Agent-based modeling in managerial science: an illustrative survey and study," Review of Managerial Science, Springer, vol. 10(1), pages 135-193, January.
    11. Ng, Stephen C.H. & Rungtusanatham, Johnny M. & Zhao, Xiande & Lee, T.S., 2015. "Examining process management via the lens of exploitation and exploration: Reconceptualization and scale development," International Journal of Production Economics, Elsevier, vol. 163(C), pages 1-15.
    12. Johannes G. Jaspersen & Richard Peter, 2017. "Experiential Learning, Competitive Selection, and Downside Risk: A New Perspective on Managerial Risk Taking," Organization Science, INFORMS, vol. 28(5), pages 915-930, October.
    13. Piaskowska, D., 2005. "Essays on firm growth and value creation," Other publications TiSEM 89053610-79c6-4c52-9d1c-6, Tilburg University, School of Economics and Management.
    14. Taehyon Choi, 2015. "Environmental turbulence, density, and learning strategies: when does organizational adaptation matter?," Computational and Mathematical Organization Theory, Springer, vol. 21(4), pages 437-460, December.
    15. Jongseok Lee & Jeho Lee & Habin Lee, 2003. "Exploration and Exploitation in the Presence of Network Externalities," Management Science, INFORMS, vol. 49(4), pages 553-570, April.
    16. Bruce Kogut & Nalin Kulatilaka, 2001. "Capabilities as Real Options," Organization Science, INFORMS, vol. 12(6), pages 744-758, December.
    17. Jerker Denrell, 2003. "Vicarious Learning, Undersampling of Failure, and the Myths of Management," Organization Science, INFORMS, vol. 14(3), pages 227-243, June.
    18. Li, Mingxiang, 2021. "Exploring novel technologies through board interlocks: Spillover vs. broad exploration," Research Policy, Elsevier, vol. 50(9).
    19. Arie Y Lewin & Silvia Massini & Carine Peeters, 2020. "Absorptive capacity, socially enabling mechanisms, and the role of learning from trial and error experiments: A tribute to Dan Levinthal’s contribution to international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(9), pages 1568-1579, December.
    20. Schilling, Melissa A. & Green, Elad, 2011. "Recombinant search and breakthrough idea generation: An analysis of high impact papers in the social sciences," Research Policy, Elsevier, vol. 40(10), pages 1321-1331.

    More about this item

    Keywords

    Value co-creation; organizational learning; modelling *;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02354136. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.