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Organizing and integrating marketing and purchasing in business markets : An introduction to the special issue, issues and implications

Author

Listed:
  • Björn Sven Ivens

    (EM - EMLyon Business School)

  • Catherine Pardo
  • Annalisa Tunisini

Abstract

The article is the introductory paper to the special issue on "Organizing and Integrating Marketing and Purchasing in Business markets". It analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the different contributions to the special issue and draw some reflections on further research steps.

Suggested Citation

  • Björn Sven Ivens & Catherine Pardo & Annalisa Tunisini, 2009. "Organizing and integrating marketing and purchasing in business markets : An introduction to the special issue, issues and implications," Post-Print hal-02312434, HAL.
    • Handle: RePEc:hal:journl:hal-02312434
    as

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    Cited by:

    1. Holmlund, Maria & Kowalkowski, Christian & Biggemann, Sergio, 2016. "Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry," Journal of Business Research, Elsevier, vol. 69(7), pages 2457-2462.
    2. Angela R. Dobele & Kate Westberg & Marion Steel & Kris Flowers, 2014. "An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 145-159, March.
    3. Valeria Belvedere & Annalisa Tunisini, 2019. "Customer-driven supply chains: Trends and practices in leading Italian companies," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(4), pages 29-55.

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