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La tendance à innover des consommateurs: analyse conceptuelle et proposition d'une échelle de mesure

Author

Listed:
  • Pierre Le Louarn

    (UM - Le Mans Université, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Cet article présente le processus de création et de validation d'une échelle de mesure de la tendance à innover des consommateurs (l'ETIG), composée de trois dimensions: l'attrait pour la nouveauté, l'autonomie dans la décision d'innover et l'aptitude à prendre des risques en essayant la nouveauté. L'hypothèse sous-jacente est que la tendance à innover est un trait de personnalité central de l'individu, qui ne peut être mesuré que par l'ensemble de ses manifestations, en raison de son caractère latent. Les résultats montrent une bonne validité de l'échelle.

Suggested Citation

  • Pierre Le Louarn, 1997. "La tendance à innover des consommateurs: analyse conceptuelle et proposition d'une échelle de mesure," Post-Print hal-02016830, HAL.
    • Handle: RePEc:hal:journl:hal-02016830
    DOI: 10.1177/076737019701200101
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    Citations

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    Cited by:

    1. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.
    2. Arun Kumar Kaushik & Zillur Rahman, 2016. "Self-service innovativeness scale: introduction, development, and validation of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 799-822, December.
    3. Catherine Viot & Caroline Bayart & Agnes Lancini, 2017. "The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?," Post-Print hal-01991186, HAL.
    4. Caroline Bayart & Agnes Lancini & Catherine Viot, 2017. "L'intention d'adopter des objets connectés chez les jeunes de la génération Y et Z," Post-Print hal-01991205, HAL.
    5. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    6. Plotkina, Daria & Munzel, Andreas, 2016. "Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 1-11.
    7. Sylwia Badowska & Anna Rogala, 2016. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 204-223.
    8. B. Vandecasteele & M. Geuens, 2006. "Consumer Innovativeness and GLB: A comparative study," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/364, Ghent University, Faculty of Economics and Business Administration.
    9. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.

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