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Entrepreneuriat et vision stratégique... : Descente au pays des " borgnes " et des " myopes " en compagnie de David Galula

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  • Thierry Levy-Tadjine

    ()
    (Laboratoire ICI-Equipe Entrepreneuriat - Université de Bretagne Occidentale - Brest)

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    Abstract

    Il est assez commun dans la littérature d'assimiler l'entrepreneur à un visionnaire, capable d'anticiper les besoins du marché, d'y adapter son entreprise ou son projet et d'y faire adhérer les parties prenantes. On se réfère alors au concept de vision stratégique. Pour autant, il nous semble que cette association de l'entrepreneur à la vision stratégique supporte deux interpellations, l'une conceptuelle et l'autre pratique. Conceptuellement, certains suggèrent qu'ils puissent exister des entrepreneurs qui fonctionnent au " flair " ou à l'intuition par opposition au " raisonnement analytique " que suppose l'élaboration d'une vision stratégique. Sur la base d'une démarche biographique conduite auprès d'un groupe familial libanais (AK), le texte s'intéresse à l'un de ces entrepreneurs archétypiques en cherchant à comprendre sa rationalité et sa logique d'action. Par analogie, nous proposons de qualifier ce type d'entrepreneurs, d'acteurs insurrectionnels et de rapprocher leur comportement de la théorie militaire de David Galula (aujourd'hui en vogue dans l'armée américaine suite aux conflits irakiens et afghans et à leur enlisement) qui se différencie de la doctrine de Clausewitz fréquemment mobilisée dans la pensée stratégique.

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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number hal-00722660.

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    Date of creation: 24 Oct 2012
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    Publication status: Published - Presented, Colloque International Francophone de recherches en Entrepreneuriat et sur la PME (CIFEPME), 2012, Brest, France
    Handle: RePEc:hal:journl:hal-00722660

    Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00722660
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    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: L'entrepreneur (théories; caractéristiques; typologies; etc.) ; Épistémologie et Méthodologie ; Cognition ; Stratégie ; Vision stratégique ; Théories militaires;

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    1. Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
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