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Pratiques De Controle Tout Au Long De La Relation De Franchise : Une Double Enquete Franchiseur-Franchise

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  • Catherine Goullet

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    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - Université Nancy II : EA3942 - Université de Metz)

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    Abstract

    Cette communication propose une étude du contrôle dans les réseaux de franchise de service tout au long de la relation franchiseurs-franchisés. A partir d'une étude exploratoire précédemment réalisée, un modèle de contrôle des réseaux de franchise a été proposé. Une recherche empirique de la dyade franchiseurs - franchisés présente une analyse descriptive du système de contrôle et des tests sur l'évolution de ces pratiques tout au cycle de vie de la relation. Les résultats montrent une évolution des pratiques avec un contrôle de conformité des opérations décroissant sur la relation, un contrôle d'efficacité de l'exploitation relativement stable et un contrôle social qui se développe au fur et à mesure. Cette recherche donne une vision dynamique du contrôle dont les modèles proposés jusqu'alors étaient plutôt statiques.

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    File URL: http://hal.archives-ouvertes.fr/docs/00/69/09/44/PDF/432_Goullet.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number hal-00690944.

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    Date of creation: 2012
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    Publication status: Published - Presented, Comptabilités et innovation, 2012, Grenoble, France
    Handle: RePEc:hal:journl:hal-00690944

    Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00690944
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    Related research

    Keywords: Réseaux de franchise; Contrôle inter organisationnel; Cycle de vie de la relation franchiseurs-franchisés;

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    1. Dekker, Henri C., 2004. "Control of inter-organizational relationships: evidence on appropriation concerns and coordination requirements," Accounting, Organizations and Society, Elsevier, vol. 29(1), pages 27-49, January.
    2. Pras, Bernard & Evrard, Yves & Roux, Elyette, 2003. "Market : études et recherches en marketing," Economics Papers from University Paris Dauphine 123456789/654, Paris Dauphine University.
    3. William G. Ouchi, 1979. "A Conceptual Framework for the Design of Organizational Control Mechanisms," Management Science, INFORMS, INFORMS, vol. 25(9), pages 833-848, September.
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