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Understanding corporate identity: the French school of thought

Author

Listed:
  • Bertrand Moingeon

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Bernard Ramanantsoa

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

Since the 1970s, French researchers have elaborated a theoretical framework built around the concept of organizational identity. This theoretical framework integrates concepts from several research disciplines, including sociology, psychology, psychoanalysis, and history. Although this approach focuses primarily on improving the understanding of the internal functioning of organizations, the approach also helps marketing professionals who are responsible for managing organizational image and organizational communications. The diagnosis of an organization's identity permits marketing executives to interpret the symbolic products produced by the organization, even though these symbolic products may not have been designed in a rational or deliberate manner. Reviews the principal concepts and methods elaborated over the last 20 years by researchers working in this perspective, emphasizing the importance of these ideas for marketing specialists. Describes recent developments in identity theory based on the sociological theory developed by Pierre Bourdieu. Presents an original diagnostic methodology - socioanalysis

Suggested Citation

  • Bertrand Moingeon & Bernard Ramanantsoa, 1997. "Understanding corporate identity: the French school of thought," Post-Print hal-00465891, HAL.
    • Handle: RePEc:hal:journl:hal-00465891
    DOI: 10.1108/eb060638
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    Citations

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    Cited by:

    1. Shantanu Dutta & Supriya Katti & B. V. Phani & Pengcheng Zhu, 2022. "Corporate social responsibility spending as a building block for sustainable corporate ethical identity: Lessons from Indian business groups," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 696-717, April.
    2. Moingeon, Bertrand & Perrin, Alexandre, 2006. "Knowledge management : a learning mix perspective," HEC Research Papers Series 836, HEC Paris.
    3. Spielmann, Nathalie & Discua Cruz, Allan & Tyler, Beverly B. & Beukel, Karin, 2021. "Place as a nexus for corporate heritage identity: An international study of family-owned wineries," Journal of Business Research, Elsevier, vol. 129(C), pages 826-837.
    4. Anne Michaels & Michael Grüning, 2016. "Glaubwürdigkeit von CSR-Konzepten – Die Einflüsse von CSR-Publizität und Corporate Identity auf CSR-Reputation," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 24(2), pages 179-193, November.
    5. Pantea Foroudi, 2023. "Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 203-222, August.
    6. Andrea Pérez & Ignacio Rodríguez del Bosque, 2012. "The Role of CSR in the Corporate Identity of Banking Service Providers," Journal of Business Ethics, Springer, vol. 108(2), pages 145-166, June.
    7. Fan, Di & Lo, Chris K.Y. & Yeung, Andy C.L. & Cheng, T.C.E., 2018. "The impact of corporate label change on long-term labor productivity," Journal of Business Research, Elsevier, vol. 86(C), pages 96-108.
    8. Debora E. Vollebregt, 2018. "The Value of Nothing: Reconciling Cultural Capital in Society," Corporate Reputation Review, Palgrave Macmillan, vol. 21(4), pages 139-152, December.
    9. Hanen KHANCHEL & Karim BEN KAHLA, 2013. "Mobilizing Bourdieu’S Theory In Organizational Research," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 17(1), pages 86-94, MAI.

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